So, have you ever been woken up at night by a loud barking dog, or maybe it's your dog keeping your neighbors up? Maybe you're just wondering what any of this has to do with economics. Well, let's dive into the topic of externalities and we'll see. In this unit, we're going to talk about externalities and basically what I want you to think about is we're going to extend the idea of cost and benefit to the whole society. Before, we've only been thinking of the people in the transaction, right? The buyer and the seller. Now, we're going to think of the benefit to society as a whole and the cost to society as a whole, alright? And this is going to include these ideas of externalities. Okay. So, what we're going to see is that sometimes these market transactions between a buyer and a seller are going to impose some sort of cost or benefit on someone which I call an innocent bystander, someone who has nothing to do with the transaction, okay? And we're going to see that this can either be a good thing, like a benefit to those outsiders, or a bad thing, a cost. Alright, so let's talk about both of those. We're going to start here with the negative externalities and I'm going to define a couple of things before we get to our examples, so just stick with me and then we'll get there.
So, first, we got a negative externality, right? We hear negative externality. We're going to impose a cost onto these innocent bystanders. First, we have what's called the private cost. Okay, this private cost is what we're used to. This has been the supply curve that we've seen in previous units and stuff, right. We've seen the supply curve. The cost to the seller to produce something creates the supply curve. And compare that to what we're going to be talking about now is this social cost, right. Remember I'm saying we're going to extend the cost and the benefit to society as a whole, right? And we'll see that on a graph, but the idea here is that this social cost, right, it's going to include the private cost, so the cost we're used to from the supply curve, but now we're going to add something to that cost which is this external cost, right? And this is cost to people outside the transaction. All right, so when we're talking about externalities, instead of having a supply curve, what we're going to have is this marginal social cost curve, okay, and this is kind of like the supply curve plus, right? This is kind of like supply curve 2.0 where we're going to have, not only those private costs, but we're going to have these external costs, right? We're going to be showing that social cost on the curve. So we're going to use this acronym MSC. Cool? So let's go ahead and do some examples of negative externalities to kind of bring this all together.
The first one here is a very common example to help you understand this is we think of a paper production factory, okay? So, this factory, it's sitting on a lake, right and this factory like we're used to, they produce paper, right? So their private costs could include things like cutting down the trees and processing them into paper, right? So, kind of just like the standard cost we might be used to in a paper production facility. Pollutants enter the lake during the production process, right? It's kind of just like a byproduct of production is these chemicals, right? This pollution it's putting into the lake and let's say there's a bunch of houses right on the other side of the lake, that now they have to deal with this pollution, right? This cost is being put onto these people who live in these houses, this pollution in their lake, is a cost to these residents. So, I'm gonna say this external cost is the pollution, right, to those residents. So you'll see that now we're extending it, right, not just the cost to the seller, those cutting tree costs, but now also the cost to everybody, right? This pollution.
So, let's go back to that example from the beginning, the dog. Right? So how does this relate to the externalities? We have the idea that you've got private costs for keeping a dog, right? Maybe you got to feed the dog, getting it a bed or whatever, but then there's this external cost, right? In this case, we've got this loud dog. It doesn't stop barking all night and it's keeping the whole neighborhood awake. Right? So we could say that the external cost here is your neighbor's happiness. Right? There's a cost to your neighbor's happiness, that you weren't accounting for when you bought the dog yourself, right? You weren't thinking, "Oh, how much is this going to affect my neighbor's sleep schedule?" Probably not your first thought when you got the dog. And yet here we see an external cost for a dog, but I could probably make an argument for an external benefit for a dog too, right? Maybe the whole neighborhood's happier because there's a cute little puppy running around, but in this case, it's an annoying dog making a lot of noise and it's affecting everybody in a negative way, right? So that's kind of how you see these external costs. We're kind of looking beyond just the people inside the transaction, right? We're going to extend it beyond that to the whole society. So let's go ahead and see a positive externality, right? This is going to be pretty much the opposite of what we just saw, right?
So before we with a negative, right, we were imposing a cost onto these innocent bystanders. Now a positive externality, which I'll just use this plus sign. So sorry. I didn't mention it up here, but I'll put a little negative sign when I'm talking about negative externalities later, and I'll, you know, put it next to things I'm talking about or a little plus sign for the positive ones. So positive externality, a little plus sign, and this is going to create a benefit to the bystanders, right? So it's not all bad. Externalities can be good as well, right? This can put a benefit onto innocent bystanders. So just like before, we'll have a couple of definitions, and you'll see how similar they are. We've got the private benefit, right, and this is what we're used to. When you think about buying something on the market, that demand curve, that stands for your private benefit, right? You're thinking about your private benefits when you consider buying something, right? So maybe you're going to the store to buy a pack of gum, right, and you're thinking you're not thinking about, "Oh, how is this pack of gum going to affect everyone else?" You're like, "No, I'm just one pack of gum, I want to chew gum," and you buy it, right? That's going to be that private benefit you're getting and that's the demand curve that we're used to, just like the private cost was the supply curve we're used to. So then you can imagine that this other one is going to be the social benefit, right? So that social benefit is going to include our demand curve that we're used to plus that external benefit from the externality, right? So you can see kind of the similarities here. We're going to have like that demand curve 2.0, right, where we're looking at the whole society's benefit not just your benefit. So it's going to be kind of like the demand curve plus more benefits. Cool. So we're going to see here just like we had the marginal social cost curve, this marginal social benefit curve, MSB, is going to be like that demand curve 2.0, right, and we're going to see both of these on the graph in just a second. So let's go ahead and do some examples of these positive externalities.
The first very common example is vaccinations, right? So when you go to the doctor and get a vaccine, you have the private benefit of not getting sick, right? You went to the doctor because you're not going to get sick when you get this vaccine, right? You're now vaccinated against the disease. It's not going to happen to you, but most of the times when we get vaccinated, it's usually for some sort of contagious disease like, I don't know, measles or something, right? So the fact that you got vaccinated actually is a benefit to everyone around you, right? Because you're less contagious. So, since you can't catch the disease, it makes it so it's less likely for everyone else to catch the disease as well. So this external benefit is kind of like having a less contagious population, right? So fewer people in the population can get sick and pass it on to other people, right? So there's that external benefit, right, that's beyond you, that's not just you anymore, right? You got the benefit of not being sick, but the whole society has less of a chance of being sick now. Cool? So, see another really common one here is education. I'm going to scoot out of the way and let's do this one. So private benefit, right, when you went to college, you're probably thinking about the private benefits of an education. You're, you know, you're thinking, "Oh, I'll make more money," right? If I get a college education, I'll be able to get a higher-paying job, something like that, or maybe you just wanted to be a lot smarter, but in this case, let's say you did it because you wanted more money, right? More education meant you'd get a higher salary. But there are external benefits to you being smarter too. It's been shown that education, right? When people are more educated, we're going to be more productive. So you can imagine that a country that is full of educated people is going to have more productivity than a country that has no education, right? So we're going to say we're going to have a more productive population, right? And you're going to get external benefits from this, right or the society gets external benefits from your education, right? So we're going to see that in general, a more productive population exists from your education, right? So when you do a service for me because you're educated, you're going to do it more efficiently and stuff and I'm going to get a benefit because you got educated, right? So something like that and so that's kind of the idea here with these externalities, right? You can see the negative and the positive externalities and I want to make a quick point before we move on to these graphs. If you look at these external costs and these external benefits that we've discussed so far, they're kind of intangible, right? They're kind of weird things like an external cost of pollution, right? Like how much does, you know, how do we quantify like the cost of this pollution into the lake affecting the people living on the lake, right, like how do we account for what this does to their happiness or a dog barking, how does that affect the neighbor's happiness in dollars, right? Or how do we quantify a less contagious population? So you can see that these things are kind of like weird concepts, so in practice you can see that it's going to be kind of difficult to deal with externalities, but when we're dealing with it in theory here like we're going to do on the graphs, we can kind of make some conclusions just based on the ideas here. Alright, so let's go ahead and go on to the next video and we'll see these externalities on the graph. Let's do that now.