Now let's discuss what happens when the government steps in and regulates prices of a product. The first one we're going to talk about is a price ceiling. If you think about it, it's when the government sets a legal maximum, right? The maximum price that can be charged. So that kind of makes sense, right? A ceiling you can't go above. Alright, let's go to the graph and talk about how a price ceiling can be effective versus ineffective. The government steps into a market and says the prices are out of control here; we need to set a maximum price that can be charged.
Let's first discuss this ineffective price ceiling using our standard graph with Price and Quantity axes, demand and supply, and we've got this equilibrium point right where we're at Pstar and Qstar. A common example is the idea of rent control. Price ceilings usually happen in these rental markets, so let's use that as our example. In a market where the equilibrium price for rent is $1,000 a month, the government might say, "Prices are getting out of control, you can't charge more than $1200 a month." They set this higher price, labeling it Phigh. Since everyone's already renting apartments and trading this good at $1000, when the government limits the price to no more than $1200, it has no effect on the market. The market will keep trading at $1000.
Now let's consider an effective price ceiling. We have the same Price and Quantity axes and our demand and supply curves. The equilibrium price is still $1000 a month for rent. This time, the government steps in and says, "You can't charge more than $800 a month." This is going to have an effect. The market wants to trade at $1000, but now the highest allowable charge is $800. At this lower price, the quantities supplied and demanded aren't equal anymore. The first dot represents our quantity supplied, and the dot on the demand curve represents our quantity demanded. At this lower price, people don't want to rent their apartments anymore, creating a shortage. The supply is much less than the demand. This scenario confirms that for a price ceiling to be effective, it must be set below equilibrium and will cause a shortage in the market.
Here's a trick to remember the impact of price ceilings. Imagine a price ceiling on the graph creating a little house, with the ceiling being our low price. You can only make this house when the price is below equilibrium. On the other side, it wouldn't work; it would create an upside-down shape. This helps remember how price ceilings affect the market. Soon, we'll learn about price floors and how they differ. Before we finish, let's recap common topics like rent control, which we've discussed, and rationing coupons. Rationing coupons come into play when there are shortages due to a price ceiling; the government issues coupons that allow purchasing a unit of the good at the government price but only in limited quantities. These are important considerations when discussing price ceilings. So, let's try an example related to price ceilings in the next video.