So, stock is different from bonds because it represents a stake in the company. You're going to have partial ownership of the company. Whereas when you have a bond, they're going to repay you the principal. They're going to give you that money back that you lent them. You're going to get it back eventually. However, when you own stock, you own ownership in the company. So the shareholders are entitled to a portion of the corporation's profit. Even if you own a very small part of the company, you own that share of the profit. Okay?
However, the company doesn't generally just pay out all their profit just to their shareholders every year. "Oh, we made $1,000,000; here's the $1,000,000 we made." No, it keeps some of it as what we call retained earnings. You've taken an accounting class, I'm sure retained earnings was mentioned all throughout that class. Retained earnings, we love to talk about that. So retained earnings are used to fund future projects, right? If you made some profit this year, but you don't pay it out to your investors, well, you retained it to help you grow the business, right?
However, when you make an investment, there are two ways that you make money by buying stock. First, you get dividends, and these are payments by the corporations to its shareholders, and this is payments of profit, right? They're going to take some of that profit and they're going to distribute it to the shareholders because they've earned some profit and they're not going to retain it all; they give some of it back as dividends. The other way you make money is through capital gains. So that's the idea that there's going to be an increase in the value of the stock. So if you bought the stock, say, buy for $5, the stock, and you sell it for $15, man, you're a savvy investor there. Right? You bought it for $5. Let me make that fit on the screen there. Oops. What a savvy investor. You bought it for $5, sold it for $15. Well, those are capital gains, right? The change in the price of the stock. So those are the two ways that you make money. You either get dividends, or you get capital gains from stock.
Now, the difference with stock from bonds is this idea of a maturity date. Stocks do not have a maturity date. So when you buy a bond, it says, okay, in five years, I'm going to repay you the principal. You bought a $1,000 bond, well, you're going to earn interest throughout those five years, and then in five years, you're going to get that $1,000 back. However, with stock, there's no maturity date, right? We expect these companies to keep on going, or why would we invest in them? If we think they're going to go bankrupt, it wouldn't be a good investment, right? Corporations are assumed to continue indefinitely, so there's no maturity date. You're not expecting to get that principal back. So that's where the money comes from: the dividends and the capital gains, the appreciation of the value of the stock. Cool? Alright. Let's pause real quick and we'll discuss mutual funds in the next session.