Rhetorical Analysis: A Brief Guide for Writers, 1st edition
- Mark G. Longaker |
- Jeffrey Walker |
Title overview
- Assignments walk students through the process for doing different kinds of analyses -- argument analysis, structure analysis, style analysis, and more.
- Shows how to analyze a range of texts, print, visual, and multimedia.
- Includes authors’ own analyses as models for students, as well as 4 complete student model papers.
- Introduces students to rhetorical concepts (both classical and modern) that are relevant to rhetorical analysis.
Table of contents
Preface
Chapter 1. Introduction to Rhetoric and Rhetorical Analysis
What is Rhetoric?What is Rhetorical Analysis?
What is the Rhetorical Perspective?
What Can you Find in this Book?
Chapter 2 Kairos and the Rhetorical Situation
Kairos
Aspects of the Rhetorical Situation
Analysis 1: Kairos and the Rhetorical Situation in “Letter from Birmingham Jail”
Analysis 2: Volkswagen’s 1960 “Why” Ad and the Historical-Cultural Context
Writing a Kairos Analysis
Student Analysis of Kairos and a Recent Documentary:
Rebecca Reilly, “The Kairos of War”
Chapter 3 Argumentation
The Classical Pisteis: Ethos, Logos, Pathos
Reasons and Evidence: the Artistic and Inartistic Pisteis
Argument and the Structure of Practical Reasoning
Classical Terms for Argument:
Enthymeme and Epicheireme
More Classical Terms: “Topics” and “Stases” of Argument
Sample Analysis: Enthymematic Argument in the First Half of “Letter from Birmingham Jail”
Writing an Argument Analysis
Student Analysis of Argument in a Video Game:
David Daniels, “Building an Electronic Empire
with Argument”
Chapter 4 Structure
Basic Princi