<h3><strong>Help your students get into the contemporary European Consumer mindset with this industry-leading text.</strong></h3>
<p><strong>Consumer Behaviour: A European Perspective, 7<sup>th</sup> Edition </strong>is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.</p>
<p>Well-known for its accessible style, this edition offers an array of new and updated features, offering a broader understanding of the subject.</p>
<p>From theory to practice, this ultimate guide on Consumer Behaviour will support your teaching and equip your students with the Marketing tools necessary to excel in the course.</p>
<p><strong>Visit the <a href="https://wps.pearsoned.co.uk/ema_uk_he_Solomon_ConBehEuP_7/">Instructor Resource Centre</a> and <a href="https://www.pearson.com/uk/educators/higher-education-educators/products-and-services/course-resources-and-content/revel-solomon/revel.html">Revel<sup>&reg;</sup></a> edition for additional material.</strong></p>

<div class="c-un-numbered-list_container">
<h2><strong>Brief Contents</strong></h2>
<h4 class="h5">List of case studies</h4>
<h4 class="h5">Preface</h4>
<h4 class="h5">About the authors</h4>
<h4 class="h5">Authors' acknowledgements</h4>
<h4 class="h5">Publisher's acknowledgements</h4>
<h3><strong>Part A Consumers and the market-place</strong></h3>
<ul>
<li>Chapter 1 Consumer behaviour and consumer society</li>
<li>Chapter 2 Shopping, buying and disposing</li>
<li>Chapter A Case studies</li>
</ul>
<h3><strong>Part B How consumers see the world and themselves</strong></h3>
<ul>
<li>Chapter 3 Perception and meaning</li>
<li>Chapter 4 The self</li>
<li>Chapter 5 Motivation, lifestyles and value</li>
<li>Part B Case Studies</li>
</ul>
<h3><strong>Part C Consumers as decision-makers</strong></h3>
<ul>
<li>Chapter 6 - Learning and memory</li>
<li>Chapter 7 - Attitudes</li>
<li>Chapter 8 - Decision making</li>
<li>Chapter C Case Studies</li>
</ul>
<h3><strong>Part D European Consumers and their social groups</strong></h3>
<ul>
<li>Chapter 9 - Groups and social media</li>
<li>Chapter 10 - European families</li>
<li>Chapter 11 - Income and social class</li>
<li>Chapter D Case Studies</li>
</ul>
<h3><strong>Part E Culture and European Consumers</strong></h3>
<ul>
<li>Chapter 12 - Culture and consumer behaviour</li>
<li>Chapter 13 - Cultural change processes</li>
<li>Chapter E Case Studies</li>
</ul>
<h4 class="h5">Glossary</h4>
<h4 class="h5">Indexes</h4>
</div>

<h3><strong>Get into the contemporary European Consumer mindset with this industry-leading text.</strong></h3>
<p><strong>Consumer Behaviour: A European Perspective, 7<sup>th</sup> Edition</strong> is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.</p>
<p>Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject.</p>
<p>From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.</p>
<p><strong>This edition includes a <a href="https://wps.pearsoned.co.uk/ema_uk_he_Solomon_ConBehEuP_7/"> Companion Website</a>and a <a href="https://www.pearson.com/uk/educators/higher-education-educators/products-and-services/course-resources-and-content/revel-solomon/revel.html"><strong>Revel<sup>&reg;</sup></a> edition.</strong></p>


<p><b>Part A Consumers and the market-place</b></p><p>1 - Consumer behavior and consumer society</p><p>2 - Shopping, buying and disposing</p><p>Part A Case Studies</p><p>&nbsp;</p><p><b>Part B How consumers see the world and themselves</b></p><p>3 - Perception and meaning</p><p>4 - The self</p><p>5 - Motivation, lifestyles and value</p><p>Part B Case Studies</p><p>&nbsp;</p><p><b>Part C Consumers as decision-makers</b></p><p>6 - Learning and memory</p><p>7 - Attitudes</p><p>8 - Decision making</p><p>Part C Case Studies</p><p>&nbsp;</p><p><b>Part D European Consumers and their social groups</b></p><p>9 - Groups and social media</p><p>10&nbsp;- European families</p><p>11 - Income and social class</p><p>Part D Case Studies</p><p>&nbsp;</p><p><b>Part E Culture and European Consumers</b></p><p>12 - Culture and consumer behaviour</p><p>13 - Cultural change processes</p><p>Part E Case Studies</p>

Michael R. Solomon

Margaret K. Hogg

Soren Askegaard

Gary Bamossy

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Consumer Behaviour: A European Perspective

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Consumer Behaviour: A European Perspective, 7th edition

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Access details

Features

Get into the contemporary European Consumer mindset with this industry-leading text.

Brief Contents

List of case studies

Preface

About the authors

Authors' acknowledgements

Publisher's acknowledgements

Part A Consumers and the market-place

Part B How consumers see the world and themselves

Part C Consumers as decision-makers

Part D European Consumers and their social groups

Part E Culture and European Consumers

Glossary

Indexes

Revel