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Consumer Behaviour: A European Perspective, 7th edition

Published by Pearson (June 20, 2019) © 2019

  • Michael R. Solomon Saint Joseph's University
  • Margaret K. Hogg Lancaster University Management School (LUMS)
  • Soren Askegaard University of Southern Denmark
  • Gary Bamossy McDonough School of Business, Georgetown University

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Help your students get into the contemporary European Consumer mindset with this industry-leading text.

Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.

Well-known for its accessible style, this edition offers an array of new and updated features, offering a broader understanding of the subject.

From theory to practice, this ultimate guide on Consumer Behaviour will support your teaching and equip your students with the Marketing tools necessary to excel in the course.

Visit the Instructor Resource Centre and Revel® edition for additional material.

Hallmark Features of This Title

A series of pedagogical features seamlessly woven into the text.

  • Reader-friendly style aiming to retain the content's European character and contemporary approach.
  • 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.
  • The Chapter Objectives at the beginning of each chapter set learning expectations for your students.

Links of consumer behaviour theory with real-life cases.

  • An array of examples from the European Consumer perspective retain the content relevance to European audiences.
  • 'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.

New and updated features of this title

New addition of Case Studies, examples, and content, highlight the developments in the contemporary European consumer landscape.

  • A comprehensive list of Case Studies presented at the beginning of the book, organise and outline the learning objectives for your students.
  • Numerous examples of specific applications of consumer behaviour, illustrated by leading practitioners in the field, discuss local, as well as pan-European and global aspects of Consumer Behaviour.
  • New examples and case studies, coming from the European consumer viewpoint, aim to retain the content's European character.
  • Additional advertisements comprise the extensive European material and help your students study the different theoretical characteristics of marketing applications.
  • Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.
  • New coverage of sustainable consumption and emerging technologies is integrated into the text.
  • Extensive analysis of the new world of digital consumers, social media, and online behaviour radically redefine the meaning of community and interaction between consumers.

Features of Revel® for the 7th Edition

The interactive environment that drives student engagement and class participation.

  • Revel offers powerful multimedia tools, including video, audio, image content, and figure animations to support student learning.
  • The use of influential academic voices through videos and audios, improve student engagement and encourage discussion in class.
  • Revel contains videos of author Michael Solomon explaining key concepts and theories in line with the text, offering an overview of the learning objectives and providing opportunities for you to demonstrate a connection between theory and real-world applications.
  • A series of mini-sims in each chapter further improve student engagement and offer relevant content.

Organise your students' learning and improve results with a variety of exercises and assessments.

  • With a friendly writing style and accessible approach, Revel helps you organise study material into manageable chunks, enabling students to cover a lot in a short space of time and improve their engagement with the topic.
  • The formative and summative assessments, self-assessments, and quizzes, including a powerful analytics tool, allow you to monitor your students' progress, pinpoint the areas they need to improve and use them as starting points for class discussion.

Brief Contents

List of case studies

Preface

About the authors

Authors' acknowledgements

Publisher's acknowledgements

Part A Consumers and the market-place

  • Chapter 1 Consumer behaviour and consumer society
  • Chapter 2 Shopping, buying and disposing
  • Chapter A Case studies

Part B How consumers see the world and themselves

  • Chapter 3 Perception and meaning
  • Chapter 4 The self
  • Chapter 5 Motivation, lifestyles and value
  • Part B Case Studies

Part C Consumers as decision-makers

  • Chapter 6 - Learning and memory
  • Chapter 7 - Attitudes
  • Chapter 8 - Decision making
  • Chapter C Case Studies

Part D European Consumers and their social groups

  • Chapter 9 - Groups and social media
  • Chapter 10 - European families
  • Chapter 11 - Income and social class
  • Chapter D Case Studies

Part E Culture and European Consumers

  • Chapter 12 - Culture and consumer behaviour
  • Chapter 13 - Cultural change processes
  • Chapter E Case Studies

Glossary

Indexes

Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.

Søren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.

Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.

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