Michael Shekter, MBA, is a career marketing professional and academic who has worked at many of Canada's leading marketing organizations directing the marketing strategies for some of Canada's largest consumer brands. In addition, he has studied and taught in the undergraduate and graduate programs at several of Canada's leading business schools.
For 20 years, Professor Shekter led the marketing activities of some of Canada's largest brands, with a focus on the food and beverage category. His business leadership experience includes manager- and director-level positions at Procter & Gamble, Unilever, Molson-Coors, Kraft (Nabisco), and Maple Leaf Foods. He managed the marketing strategies for such high-profile brands as Molson Canadian, Tide, and Mr. Christie Cookies (Oreo, Chips Ahoy, Dad's, Peek Freans), among many others. He is a recipient of the grocery industry's Grand Prix Award for New Product Innovation, and co-winner with his team of a CASSIE award for marketing-driven business success. .
As an instructor, Professor Shekter has taught and developed courses and programs at Canada's leading college, undergraduate, and graduate business programs, including the University of Toronto's Rotman School of Management, York University's Schulich School of Business, Toronto Metropolitan University's Ted Rogers School of Management, and Humber College. As a full-time professor at George Brown, Professor Shekter is course owner for the principles of marketing and international marketing courses in the School of Marketing's Business Administration program.
Professor Shekter holds a bachelor's degree from McGill University and a Master's of Business Administration (Marketing Strategy) from York University's Schulich School of Business, where he completed a year of post-graduate work under the direct supervision of dean emeritus, the late Dr. James Gillies.
Marina Jaffey (she/her) holds a Master's of Education from the University of Victoria and a Bachelor of Commerce from Carleton University. She has an extensive background in strategic planning, trade marketing, and sales management with Unilever, a global consumer goods firm. In her role as district sales manager with Unilever, Professor Jaffey was a three-time recipient of the Sales Excellence Award. She has also worked as a consultant for organizations including the National Gallery of Canada and the BC government. Professor Jaffey is actively involved in community and has served as director and student engagement chair on the Canadian Public Relations Society—Vancouver Island board and program director for Sales and Marketing Executives Victoria.
