Marketing, 2nd edition

Marketing was uniquely designed in partnership with learners to create the most pedagogically sound online reading and studying experience. In order to ensure that learner needs were being considered first and foremost during the development process, Pearson's learning designers worked with participants recruited from various majors at universities and colleges who provided feedback on the ideal Introduction to Marketing course. This learner feedback was then used to iteratively improve the content layout and design of this course.

This modern resource is an original Canadian text, written by one of Canada's most experienced marketing professionals. Marketing combines the practical and applied approach that Canadian marketing students and their employers are looking for, with the solid academic foundation that leading institutions demand.