3.7: 3 Review and an Exercise - Video Tutorials & Practice Problems

<v ->To summarize, in lesson three</v> we discussed multiple ways of finding out what is the right product to build for your customer. We discussed the concept of job to be done before persona analysis, analyze the needs of the persona by creating customers' journeys and empathy maps and reviewed the product life cycle. I hope that from this lesson you concluded that for IT professionals, the topic of building the right product is as important or maybe even more important than building the product right. So product innovation, personas, empathy maps, customer journeys, and all other product discovery techniques form the foundation of customer research. Together, they represent the application of lean principles to user experience and empower us to build products and services that delight our customers. And as we did it in the previous lesson, the next step is to validate your knowledge. So I'm offering you a five question quiz. I will show and read the question. Please pause the video, after you see the question, write down the answer and then you can restart the video and I will then reveal the correct answer to you. So let's start with the first question. What does the job-to-be-done concept reflect? Please read the four answers and write the letter that corresponds to the right one. Let me reveal the correct answer. The answer is C, it reflects underlying user needs. Now let's go to question two. What is a user persona in product analysis? Please write the correct answer. Now let me reveal the correct one. D, all of the above, a great technique of user analysis. Question three, which is not a valid customer segmentation category? Giving you time to write down the answer and now revealing the correct answer for you. A, economic segmentation. There is no such thing. Question four, in the Technology Adoption Life Cycle, Geoffrey Moore identified which four types of customers in terms of their IT product adoption? Take a minute, read through the answers and write it down. Now, let me reveal the correct one. Early adopters, early majority, late majority, and laggards. Now question five, for IT professionals, which of the following qualifying statements is true. Please read the statements, pause the video and write down the correct answer. Now let me show the answer. D, both A and B are equally important. The topic of building the right product and the topic of building the product right. Hope you got all the five questions correctly. Great job, and I'll see you in lesson four.