3.0: Learning Objectives - Video Tutorials & Practice Problems

<v ->In lesson two, we discussed how modern companies</v> set up aspirational objectives and measurable key results and how they hold themselves accountable for product delivery up to the customer satisfaction. So, in order to achieve all those objectives by focusing on customer needs, it is important to understand who the customer is and what problem this product solves for this customer. This approach to building products is referred to as customer-centricity, and also known as working backwards from customer needs. In lesson three, we will discuss different techniques of identifying customers, understanding their needs, which we refer to as job to be done, and using this information to define IT products and services. Without this fundamental step, we are in danger of building products and offering services that no one is interested in using. The concepts and techniques we will cover in this lesson include getting to know your customer, customer research techniques, persona analysis, empathy map, customer journey, and product canvas.