Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, 3rd edition

Published by Que Publishing (October 9, 2017) © 2018

  • Erik Deckers
  • Kyle Lacy

VitalSource eTextbook

ISBN-13: 9780134834894
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Published 2017
  • Available for purchase from all major ebook resellers, including InformIT.com

Paperback

ISBN-13: 9780789759016
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Published 2017

Details

  • A print text
  • Free shipping
  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

I Why Should I Care About Self-Promotion?
1 Welcome to the Party
2 How Do You Fit in the Mix?

 

II Your Network Is Your Castle—Build It
3 Blogging: Telling Your Story
4 LinkedIn: Networking on Steroids
5 Twitter: Sharing in the Conversation
6 Facebook: Developing a Community of Friends
7 Sharing Photos & Videos
8 Other Social Tools
9 Finding Yourself on Search Engines
10 Measuring Success: You Like Me, You Really Like Me!
11 Bringing It All Together: Launching Your Brand

 

III Promoting Your Brand in the Real World
12 How to Network: Hello,My Name Is...
13 Public Speaking: We Promise You Won’t Die
14 Getting Published: I’m an Author!
15 Personal Branding: Using What You’ve Learned to Land Your Dream Job

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