Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

• How to use online and offline networking together to successfully navigate career changes
• Timely resources for navigating unprecedented turbulence in the job market
• Now with new tips and case studies

There are several new tools and related strategies, such as Snapchat and Instagram. Google has several new "rules" about search engine optimization that can affect how a person should blog, post videos, and create content on social media.

We also want to replace all the case studies in the 2nd edition with all new studies, including a standup comic who tries out her comedy on Twitter, a professional speaker who books her gigs from YouTube videos, and a writer who went from bread truck driver to global business consultant in five years just by writing, as well as a blogger and podcaster from England and Canada.At the end of each chapter, we have a section called "______ Tips in 140 Characters." We had asked our Twitter networks to share advice with us via Twitter, and then we republished them with the person's Twitter handle. We will update all of these with new tips from new people.