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Entrepreneurship: Successfully Launching New Ventures, 7th edition

Published by Pearson (April 16, 2024) © 2025

  • Bruce R. Barringer Oklahoma State University
  • R Duane Ireland Texas A&M University
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Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

PART 1: Decision to Become an Entrepreneur

  1. Introduction to Entrepreneurship

PART 2: Developing Successful Business Ideas

  1. Recognizing Opportunities and Generating Ideas
  2. Feasibility Analysis
  3. Developing an Effective Business Model
  4. Industry and Competitor Analysis
  5. Writing a Business Plan

PART 3: Moving from an Idea to an Entrepreneurial Firm

  1. Preparing the Proper Ethical and Legal Foundation
  2. Assessing a New Venture's Financial Strength and Viability
  3. Building a New-Venture Team
  4. Getting Financing or Funding

PART 4: Managing and Growing an Entrepreneurial Firm

  1. Unique Marketing Issues
  2. The Importance of Intellectual Property
  3. Preparing for and Evaluating the Challenges of Growth
  4. Strategies for Firm Growth
  5. Franchising

Glossary

Name Index

Company Index

Subject Index

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