I'm a student
I'm an educator
Request full copy

Entrepreneurship: Successfully Launching New Ventures, 7th edition

Published by Pearson (January 1, 2024) © 2025

  • Bruce R. Barringer Oklahoma State University
  • R Duane Ireland Texas A&M University

eTextbook

per month

  • Anytime, anywhere learning with the Pearson+ app
  • Easy-to-use search, navigation and notebook
  • Simpler studying with flashcards
$79.99

  • Hardcover, paperback or looseleaf edition
  • Affordable rental option for select titles
  • Free shipping on looseleafs and traditional textbooks

MyLab

$109.99

  • Reach every student with personalized support
  • Customize courses with ease
  • Optimize learning with dynamic study tools

For courses in entrepreneurship.

Learn about the entrepreneurial process through real-world examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text engages students with relevant examples they can easily relate to.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

Hallmark features of this title

  • A 4-part Entrepreneurial Process effectively organizes the material: 1) The Decision to Become an Entrepreneur, 2) Developing Successful Business Ideas, 3) Moving from an Idea to an Entrepreneurial Firm, and 4) Managing and Growing an Entrepreneurial Firm.
  • A Barringer/Ireland Business Model Template helps students articulate a business model for their proposed firm.
  • Academic literature describes what researchers have learned about successful entrepreneurs and effective start-ups.
  • Industry insights from practicing individuals, entrepreneurs and firms are drawn from the latest podcasts, blogs and publications.

New and updated features of this title

  • NEW: Chapter-Opening Profiles spotlight an entrepreneurial firm and the individual(s) who started them when they were in college, inspiring students for an early start. New profiles examine The Bee Corp, Impact Food, and Air Garage.
  • NEW: What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success boxes highlight contemporary issues facing entrepreneurial firms and provide suggested courses of action. They examine the steps one new firm is taking to grow, how 3 entrepreneurial ventures succeeded while competing in highly competitive markets, and the ethical actions another firm's founder took to rectify a mistake.
  • NEW: You Be the VC sections give students a chance to pitch funding for a hypothetical business venture, exercising their knowledge and sparking classroom discussion.
  • UPDATED: Examples from hundreds of different companies throughout the world describe how firms are using the entrepreneurial process. They feature Apple, Alibaba, and Celebration Cakes.
  • NEW and UPDATED: End-of-Chapter Cases relate major chapter concepts to real business cases and companies, like Allbirds and Etsy.

Features of MyLab Entrepreneurship for the 7th Edition

  • Entrepreneurship Project-Based Exercises help bridge students' understanding of key concepts and the application of those concepts into real-world deliverables.
  • Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.
  • The Video Library makes it easy for instructors to select videos and related assessments for their pre-built assignments. Videos help students understand why they're learning key concepts and how to apply them in their careers. And auto-scored assessments save instructors valuable time in grading assignments.
  • Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

Features of Pearson+ eTextbook for the 7th Edition

  • Practice Multiple-Choice Questions give students the opportunity to identify knowledge gaps, check their understanding, reinforce learning, and boost confidence when they need it most.

PART 1: Decision to Become an Entrepreneur

  1. Introduction to Entrepreneurship

PART 2: Developing Successful Business Ideas

  1. Recognizing Opportunities and Generating Ideas
  2. Feasibility Analysis
  3. Developing an Effective Business Model
  4. Industry and Competitor Analysis
  5. Writing a Business Plan

PART 3: Moving from an Idea to an Entrepreneurial Firm

  1. Preparing the Proper Ethical and Legal Foundation
  2. Assessing a New Venture's Financial Strength and Viability
  3. Building a New-Venture Team
  4. Getting Financing or Funding

PART 4: Managing and Growing an Entrepreneurial Firm

  1. Unique Marketing Issues
  2. The Importance of Intellectual Property
  3. Preparing for and Evaluating the Challenges of Growth
  4. Strategies for Firm Growth
  5. Franchising

Glossary

Name Index

Company Index

Subject Index

About our authors

Bruce R. Barringer is a professor and department head for the School of Entrepreneurship at Oklahoma State University. He also holds the N. Malone Mitchell Jr. chair. Bruce received his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs.

Bruce's work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship and several other outlets. He is the author or coauthor of 5 books, including Entrepreneurship Successfully Launching New Ventures (Pearson, 2019), Preparing Effective Business Plans (Pearson, 2015), Launching a Business: The First 100 Days (Business Expert Press, 2013), The Truth About Starting a Business (FT Press, 2009), and What's Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business (FT Press, 2008).

Bruce's outside interests including running, trail biking and swimming.

Duane Ireland is a University Distinguished Professor Emeritus in the Mays Business School, Texas A&M University. In addition to being a member of the Mays' management faculty, he finished his career first as executive associate dean and then as interim dean of the school. Previously, he served as a member of the faculties at the University of Richmond, Baylor University, and Oklahoma State University. His research interests include strategic entrepreneurship, entrepreneurship in informal economies, corporate entrepreneurship, and the effective management of organizational resources.

Duane's research has been published in journals such as Academy of Management Journal, Academy of Management Review, Academy of Management Executive, Academy of Management Perspectives, Academy of Management Annals, Administrative Science Quarterly, Strategic Management Journal, Journal of Management, Strategic Entrepreneurship Journal, Journal of Business Venturing, and Entrepreneurship Theory and Practice, among others. He is a co-author of both scholarly books and textbooks in the areas of entrepreneurship and strategic management.

Duane completed a 3-year term as editor of the Academy of Management Journal and was the 69th president of the Academy of Management. He is a fellow of the Academy of Management and a fellow of the Strategic Management Society. He received several awards such as a Lifetime Achievement Award for Scholarship and Research from Mays Business School, a Distinguished Service Award from the Academy of Management, and a Distinguished Service Award from the Strategic Management Division of the Academy of Management. Duane's outside interests include running, reading, and spending time with his family.

Need help? Get in touch

MyLab

Customize your course to teach your way. MyLab® is a flexible platform merging world-class content with dynamic study tools. It takes a personalized approach designed to ignite each student's unique potential. And, with the freedom it affords to adapt your pedagogy, you can reinforce select concepts and guide students to real results.

Pearson+

All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Video transcript (PDF | 25KB) 

Empower your students, in class and beyond

Meet students where they are with MyLab®, and capture their attention in every lecture, activity, and assignment using immersive content, customized tools, and interactive learning experiences in your discipline.

Digital Learning NOW

Extend your professional development and meet your students where they are with free weekly Digital Learning NOW webinars. Attend live, watch on-demand, or listen at your leisure to expand your teaching strategies. Earn digital professional development badges for attending a live session.

Explore webinars