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Preparing Effective Business Plans: An Entrepreneurial Approach, 2nd edition

Published by Pearson (July 14, 2021) © 2015

  • Bruce R. Barringer Oklahoma State University

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ISBN-13: 9780137612376
Preparing Effective Business Plans: An Entrepreneurial Approach
Published 2021

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ISBN-13: 9780133506976
Preparing Effective Business Plans: An Entrepreneurial Approach
Published 2014

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  • A print text
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For undergraduate and graduate courses in entrepreneurship

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

Teaching and Learning Experience

This text will provide a better teaching and learning experience–for you and your students. Here’s how:

  • Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
  • Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
  • Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

Brief Contents

PART I. STARTING THE PROCESS

  • Chapter 1. Why Plan?

PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN

  • Chapter 2. Developing and Screening Business Ideas
  • Chapter 3. Feasibiity Analysis

PART III. PREPARING A BUSINESS PLAN

  • Chapter 4. Introductory Material, Executive Summary, and Description of the Business
  • Chapter 5. Industry Analysis
  • Chapter 6. Market Analysis
  • Chapter 7. Marketing Plan
  • Chapter 8. Management Team and Company Structure
  • Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
  • Chapter 10. Financial Projections

PART IV. PRESENTING THE BUSINESS PLAN

  • Chapter 11. Presenting the Plan with Confidence

Name Index

Subject Index

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