Preparing Effective Business Plans: An Entrepreneurial Approach, 2nd edition

For undergraduate and graduate courses in entrepreneurship

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

Teaching and Learning Experience

This text will provide a better teaching and learning experience–for you and your students. Here’s how:

• Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
• Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
• Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

Focus on the “Front End” of the Entrepreneurial Process

• Although the primary purpose of this book is to describe how to write a business plan, the entire “front end” of the entrepreneurial process is discussed and defined. The most effective business plan are part of a comprehensive process that include:
• Identifying a business idea
• Screening the idea to determine preliminary feasibility
• Conducting a feasibility analysis
• Writing the plan

• Feasibility Analysis Worksheets: Two worksheets are included to help students work through the feasibility analysis process. The worksheets include:

• First Screen — Helps determine the preliminary feasibility of a business idea.
• Feasibility Analysis — Contains a full analysis, which is much more comprehensive.

Give Students a Solid Point of Reference

• NEW! Updated examples are embedded in each chapter, illustrating the issues facing business plan writers.
• NEW! Updated Application Questions end each chapter.
• NEW! An updated Internet Resource Table (Appendix 2.2) gives students access to online resources that will assist them in completing a First Screen Analysis and a complete business plan.
• Sample Business Plan: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Every aspect of the plan is described and discussed to give students a solid point of reference as they build their own business plans.

Present Special Insights on Presenting and Writing a Business Plan

• NEW! Updated Business Plan Insight boxed features are included. Business Plan Insight Boxed Feature include a boxed feature that provides special insights on writing a business plan or launching a new venture.
• NEW! Fresh material explains the business startup process, from the original inception of an idea to a fully fleshed-out business plan.
• NEW! A revised and updated business plan for Prime Adult Fitness — the fictitious fitness center for clients aged 50+ — is completed step by step throughout the course of the book.
• Presenting a Business Plan: The final chapter in the book provides tips and suggestions for presenting a business plan with confidence and pose. Based on a 20 to 30 minute hypothetical presentation, a 12 slide Power Point presentation is provided with suggestions with what to include on each slide.

• Updated examples are embedded in each chapter, illustrating the issues facing business plan writers.
•  Updated Application Questions end each chapter.
•  An updated Internet Resource Table (Appendix 2.2) gives students access to online resources that will assist them in completing a First Screen Analysis and a complete business plan.
• Sample Business Plan: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Every aspect of the plan is described and discussed to give students a solid point of reference as they build their own business plans.

Present Special Insights on Presenting and Writing a Business Plan

• Updated Business Plan Insight boxed features are included. Business Plan Insight Boxed Feature include a boxed feature that provides special insights on writing a business plan or launching a new venture.
• Fresh material explains the business startup process, from the original inception of an idea to a fully fleshed-out business plan.
• A revised and updated business plan for Prime Adult Fitness — the fictitious fitness center for clients aged 50+ — is completed step by step throughout the course of the book.
• Presenting a Business Plan: The final chapter in the book provides tips and suggestions for presenting a business plan with confidence and pose. Based on a 20 to 30 minute hypothetical presentation, a 12 slide Power Point presentation is provided with suggestions with what to include on each slide.