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International Business: The Challenges of Globalization, 9th edition

Published by Pearson (September 18, 2020) © 2019

  • John J. Wild University of Wisconsin-Madison
  • Kenneth L. Wild University of London
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International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines cultural barriers that can arise in IB and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject.

The 9th Edition features the latest changes in IB and a new focus on employability. You'll see how the concepts you're reading about are relevant to your future career as a global entrepreneur.

PART I: GLOBAL BUSINESS ENVIRONMENT

  1. Globalization

PART II: NATIONAL BUSINESS ENVIRONMENTS

  1. Cross-Cultural Business
  2. Political Economy and Ethics
  3. Economic Development of Nations

PART III: INTERNATIONAL TRADE AND INVESTMENT

  1. International Trade Theory
  2. Political Economy of Trade
  3. Foreign Direct Investment
  4. Regional Economic Integration

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM

  1. International Financial Markets
  2. International Monetary System

PART V: INTERNATIONAL BUSINESS MANAGEMENT

  1. International Strategy and Organization
  2. Analyzing International Opportunities
  3. Selecting and Managing Entry Modes
  4. Developing and Marketing Products
  5. Managing International Operations
  6. Hiring and Managing Employees

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