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International Business: The Challenges of Globalization, 9th edition
Published by Pearson (September 18, 2020) © 2019
- John J. Wild University of Wisconsin-Madison
- Kenneth L. Wild University of London
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International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines cultural barriers that can arise in IB and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject.
The 9th Edition features the latest changes in IB and a new focus on employability. You'll see how the concepts you're reading about are relevant to your future career as a global entrepreneur.
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