I'm a studentI'm an educator

Better Business, 5th edition

Published by Pearson (September 18, 2020) © 2018

  • Michael R. Solomon Saint Joseph's University
  • Kendall Martin Montgomery County Community College
Products list
per month
-month term, pay monthly or pay
Buy nowOpens in a new tab
Instant access

eTextbook features

  • Instant access to eTextbook
  • Search, highlight, and notes
  • Create flashcards
Products list
$106.66

Price Reduced From: $133.32

Details

  • Loose-leaf, 3-hole-punched pages
Products list
$109.99
Buy accessOpens in a new tab
14 day temporary access available

Access details

  • Pearson+ eTextbook with study tools
  • Instant access once purchased
  • Register with a Course ID, a link from your instructor or an LMS link (Blackboardâ„¢, Canvasâ„¢, Moodle or D2L®)

Features

  • Interactive digital learning experience
  • Help when and where you need it
  • Instant feedback on assignments
  • Apps and study tools

Better Business captures the evolving issues and opportunities of business in a stimulating question-and-answer format, preparing you for success in and out of class.

I. Looking at the Business Environment

1. Business Basics

2. Economics and Banking

3. Ethics in Business

4. Business in a Global Economy

 

II. Starting and Structuring a Business

5. Small Business and the Entrepreneur

6. Forms of Business Ownership

 

III. Managing a Business and Employees

7. Business Management and Organization

8. Motivation, Leadership, and Teamwork

9. Human Resource Management

10. Online Business and Technology

11. Production, Operations, and Supply Chain Management

 

IV. Principles of Marketing

12. Marketing and Consumer Behavior

13. Product Development, Branding, and Pricing Strategies

14. Promotion and Distribution

 

V. Principles of Finance

15. Financing and Accounting for Business Operations

16. Investment Opportunities in the Securities Market

 

Need help? Get in touch