Better Business, 5th edition

For courses in introductory business.

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

Also available with MyLab Intro to Business

MyLab™ Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

The latest trends in business, integrated to engage your students

• NEW! and UPDATED! “The List” feature in each chapter reflects current market trends, with a focus on selecting topics that appeal to students. These have been updated and new lists have also been added, where appropriate, to reflect current market trends, with a focus on selecting topics that appeal to students.
• UPDATED! Boxed features in many chapters help students see the connection to the world around them. In the new edition, these have been updated to focus on timely topics such as Volkswagen’s Emissions Falsification, Berkshire Hathaway’s Highest Priced Stock, and the Madoff Ponzi scheme.
• UPDATED! Social media strategies and technologies are now featured in over 85 percent of chapters, with significant updates to the technology chapter.
• UPDATED! All time-sensitive material has been updated, including stories and examples from previous editions that have continued to evolve. Timely examples have replaced older material, continuing to give the text an up-to-date feel that resonates with students.
• Mini Chapters, consisting of five special sections in the book, provide additional information on key topics in business: Business Law, Constructing an Effective Business Plan, Business Communications, Finding a Job, and Personal Finance.
• Biz Chats, which appear in every chapter, help students connect the chapter material with what’s going on in business today. These hot topics can be used to spark thoughtful discussion in class.

Encourage a dialogue with your students and help them study efficiently

• A Question & Answer dialogue format communicates fundamental business concepts in the form of a clear and engaging conversation–a modern approach that draws students into the material.
• Teasers are placed at the beginning of each objective to pique students’ interest in the material so that they will read on.
• On Target and Off the Mark sections illustrate positive (On Target) and negative (Off the Mark) outcomes to a variety of business ventures related to the chapter material, which can fuel engaging dialogue and help make the material memorable.
• UPDATED! All end-of-chapter materials have been reviewed, and up to 25 percent of these materials have been modified to include the most recent events and trends in the business environment. This new edition provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community, such as major economic shifts, changes in technologies, and ever-increasing globalization.
  

Also available with MyLab Intro to Business

MyLab™ Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

• NEW! MediaShare for Business. Consisting of a curated collection of business videos tagged to learning outcomes and customizable, auto-scored assignments, MediaShare for Business now helps students understand why they are learning key concepts and how they will apply those in their careers. Instructors can also assign favorite YouTube clips or original content and employ MediaShare’s powerful repository of tools to maximize student accountability and interactive learning, and provide contextualized feedback for students and teams who upload presentations, media, or business plans. 
• NEW! Learning Games. New Learning Games, powered by mLevel, take studying to the next level with a series of fun, interactive games that drive learning. Enabling students to master introductory business concepts, Learning Games’ powerful analytics allow you to track student performance and engagement in real time by course, activity, topic, and learning objective. Already used by industry-leading global Fortune 500 companies, Learning Games are available for study (and play!) via students’ computer or mobile device.
• UPDATED! Newly enhanced, branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade, detailed feedback, and suggested remediation to ensure they have mastered the concepts at hand.
• Dynamic Study Modules help students study effectively on their own by continuously assessing their activity and performance in real time. Here's how it works: students complete a set of questions with a unique answer format that also asks them to indicate their confidence level. Questions repeat until the student can answer them all correctly and confidently. Once completed, Dynamic Study Modules explain the concept using materials from the text. These are available as graded assignments prior to class, and accessible on smartphones, tablets, and computers. NEW! Instructors can now remove questions from Dynamic Study Modules to better fit their course.
• NEW! eText optimized for mobile. The Pearson eText 2.0 app provides access to the eText from a MyLab or Mastering course on tablets or mobile phones, online and offline. The app provides the same tools to create bookmarks, search, highlight, and add notes, which all sync across devices. Whether accessing from a MyLab or Mastering course or via the app, the eText is screen-reader ready for accessibility and seamlessly integrates video and other rich media (select titles).
• Meaningful assignments, easier to grade.
• Video Exercises explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.
• Chapter Warm-ups help you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text, and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allows you to see what students know and don’t know.
• Quizzes and Tests. Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.
• Writing Space. Better writers make great learners–who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to auto-graded, assisted-graded, and create-your-own assignments, you decide your level of involvement in evaluating students' work. The auto-graded option allows you to assign writing in large classes without having to grade essays by hand. And because of integration with Turnitin^®, Writing Space can check students’ work for improper citation or plagiarism.
• Reporting Dashboard: View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Intro to Business Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.
• Learning Catalytics^™ helps you generate class discussion, customize your lecture, and promote peer-to-peer learning with real-time analytics. As a student response tool, Learning Catalytics uses students’ smartphones, tablets, or laptops to engage them in more interactive tasks and thinking.
• NEW! Upload a full PowerPoint^® deck for easy creation of slide questions
• NEW! Team names are no longer case sensitive
• Help your students develop critical thinking skills
• Monitor responses to find out where your students are struggling
• Rely on real-time data to adjust your teaching strategy
• Automatically group students for discussion, teamwork, and peer-to-peer learning

The latest trends in business, integrated to engage your students

• “The List” feature in each chapter reflects current market trends, with a focus on selecting topics that appeal to students. These have been updated and new lists have also been added, where appropriate, to reflect current market trends, with a focus on selecting topics that appeal to students.
• Boxed features in many chapters help students see the connection to the world around them. In the new edition, these have been updated to focus on timely topics such as Volkswagen’s Emissions Falsification, Berkshire Hathaway’s Highest Priced Stock, and the Madoff Ponzi scheme.
• Social media strategies and technologies are now featured in over 85 percent of chapters, with significant updates to the technology chapter.
• All time-sensitive material has been updated, including stories and examples from previous editions that have continued to evolve. Timely examples have replaced older material, continuing to give the text an up-to-date feel that resonates with students.

Encourage a dialogue with your students and help them study efficiently

• All end-of-chapter materials have been reviewed, and up to 25 percent of these materials have been modified to include the most recent events and trends in the business environment. This new edition provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community, such as major economic shifts, changes in technologies, and ever-increasing globalization.

Also available with MyLab Intro to Business

MyLab™ Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

• MediaShare for Business. Consisting of a curated collection of business videos tagged to learning outcomes and customizable, auto-scored assignments, MediaShare for Business now helps students understand why they are learning key concepts and how they will apply those in their careers. Instructors can also assign favorite YouTube clips or original content and employ MediaShare’s powerful repository of tools to maximize student accountability and interactive learning, and provide contextualized feedback for students and teams who upload presentations, media, or business plans. 
• Learning Games. New Learning Games, powered by mLevel, take studying to the next level with a series of fun, interactive games that drive learning. Enabling students to master introductory business concepts, Learning Games’ powerful analytics allow you to track student performance and engagement in real time by course, activity, topic, and learning objective. Already used by industry-leading global Fortune 500 companies, Learning Games are available for study (and play!) via students’ computer or mobile device.
• Newly enhanced, branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade, detailed feedback, and suggested remediation to ensure they have mastered the concepts at hand.
• Dynamic Study Modules help students study effectively on their own by continuously assessing their activity and performance in real time. Here's how it works: students complete a set of questions with a unique answer format that also asks them to indicate their confidence level. Questions repeat until the student can answer them all correctly and confidently. Once completed, Dynamic Study Modules explain the concept using materials from the text. These are available as graded assignments prior to class, and accessible on smartphones, tablets, and computers. NEW! Instructors can now remove questions from Dynamic Study Modules to better fit their course.
• eText optimized for mobile. The Pearson eText 2.0 app provides access to the eText from a MyLab or Mastering course on tablets or mobile phones, online and offline. The app provides the same tools to create bookmarks, search, highlight, and add notes, which all sync across devices. Whether accessing from a MyLab or Mastering course or via the app, the eText is screen-reader ready for accessibility and seamlessly integrates video and other rich media (select titles).
• Learning Catalytics™ helps you generate class discussion, customize your lecture, and promote peer-to-peer learning with real-time analytics. As a student response tool, Learning Catalytics uses students’ smartphones, tablets, or laptops to engage them in more interactive tasks and thinking.
• NEW! Upload a full PowerPoint^® deck for easy creation of slide questions
• NEW! Team names are no longer case sensitive
• Help your students develop critical thinking skills
• Monitor responses to find out where your students are struggling
• Rely on real-time data to adjust your teaching strategy
• Automatically group students for discussion, teamwork, and peer-to-peer learning