Marketing

Browse by pathway

In each pathway, you’ll find roles with similar goals, outcomes, or required skills.

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  Communications Analysts

  Analyze communication needs, and design and develop internal and external communications.

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  Content Strategists

  Develop content strategies based on business objectives and customer's or end user's needs to attract target audiences.

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  Digital Campaign Producers

  Design and develop a variety of digital campaigns including web advertisements, videos, and other media.

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  Advertising and Promotions Managers

  Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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  Agribusiness Managers

  Oversee the business operations of an agribusiness by providing leadership and organization during the production process. Ensure that the production and distribution of produce, grain, or livestock abides by government and environmental regulations at the best rate of profit. Contact creditors, select seeds for the planting season, and buy new farming equipment. May travel to handle business with farmers or farm managers.

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  Brand and Marketing Consultant Managers

  Manage and direct a brand or marketing consulting team. Responsible for working with the senior management to create the brand vision for the organisation and ensuring effective communication internally and externally

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  Audience Segmentation Specialists

  Partner with digital marketing teams to develop audience strategies that deliver relevant and timely messages. Lead testing opportunities and best practices by analyzing targeted communications programs.

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  Brand and Marketing Consultants

  Provide advice and guidance on market research and product design activities. Identify new marketing opportunities, project sales forecasts, and develop product budgets.

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  Brand Designers

  Create visual content and brand image to promote the organization's message for its products or services.

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  Merchandise Displayers and Window Trimmers

  Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

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  Models

  Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

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  Purchasing Agents of Wholesale and Retail Products

  Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

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  Account Manager

  Build business relationships with customers to facilitate the sale of equipment, services, and software. Identify opportunities and manage sourcing and delivery of products to customers. May be responsible for achieving sales targets and maintaining profitability.

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  Advertising and Promotions Specialists

  Develop advertising policies and programs or produce promotional materials, such as posters, contests, coupons, or giveaways. Liaise with clients and communicate ideas to creative teams.

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  Advertising Sales Agents

  Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.