Planning, managing and performing marketing activities to reach organizational objectives.

Analyze communication needs, and design and develop internal and external communications.

Public Relations Specialists

Communications Analysts

Develop content strategies based on business objectives and customer's or end user's needs to attract target audiences.

Content Strategists

Design and develop a variety of digital campaigns including web advertisements, videos, and other media.

Digital Campaign Producers

Disseminate the investment strategy of the company and monitor the reactions of the investment community towards it. Use marketing, financial, communications, and security law expertise to ensure transparent communication to the larger community. Respond to inquiries from shareholders and investors in relation to the company's financial stability, stocks, or corporate policies.

Investor Relations Managers

Represent a client's goal and perform analysis and research to ensure that the client's cause is being addressed in an appropriate way to the appropriate parties. Work with legislative bodies and policy makers to implement laws or regulations in accordance with the client's wishes, and negotiate with parties with potentially conflicting interests.

Lobbyists

Provide advice on how to deal with the news media and use news management techniques to assist in the maintenance of a positive public image and avoidance of negative media coverage.

Press Secretaries

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Gain reach on social media platforms by promoting a particular lifestyle or attitude using their authenticity. May be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms.

Social Media Influencers

Marketing Communications

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising and Promotions Managers

Oversee the business operations of an agribusiness by providing leadership and organization during the production process. Ensure that the production and distribution of produce, grain, or livestock abides by government and environmental regulations at the best rate of profit. Contact creditors, select seeds for the planting season, and buy new farming equipment. May travel to handle business with farmers or farm managers.

Sales Managers

Agribusiness Managers

Manage and direct a brand or marketing consulting team. Responsible for working with the senior management to create the brand vision for the organisation and ensuring effective communication internally and externally

Marketing Managers

Brand and Marketing Consultant Managers

Analyze, plan, and deliver a brand's position on the market. Lead the development of brand strategies and work with internal and external teams to bring them to fruition.

Brand Managers

Manage the high level marketing operations in an organization. Coordinate all efforts related to the marketing, promotional, and advertising activities across units or geographical areas.

Chief Marketing Officers

Manage strategic communications, assess needs, develop communication engagement plans, and develop innovative and cost-effective communication strategies for internal and external communications.

Public Relations Managers

Communications Managers

Direct, plan, develop and implement the overall company's content strategy. Manage the creation and production of online and offline marketing content.

Content Marketing Managers

Direct, develop and manage the digital specialist team. Plan, develop and implement digital marketing strategies and ensure the strategies and implementations are meeting client needs. Oversee projects, set deliverables, expectations and timelines.

Digital Consulting Managers

Develop the company's overall digital marketing strategies to attain the desired market positioning. Scope includes marketing of products or services using digital technologies such as the Internet, mobile phones, display advertising, and any other digital medium.

Digital Marketing Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Fundraising Managers

Lead and direct a group of consultants to help identify growth opportunities, assess existing markets and identify key industry trends. Work with and support staff to elicit client requirements and understand business needs, short comings and areas for improvement and innovation.

Innovation Consulting Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Investigate, design and assess and evaluate products for a company. Coordinate all stages of product development from initial concept to production.

Product Development Managers

Develop, implement, monitor and supervise all programs, budgets, contracts, contracted services, and staff related to property management and maintenance operations. Prepare reports by collecting, analysing, and summarizing data and trends.

Property, Real Estate, and Community Association Managers

Property Consulting Managers

Plan, direct, or coordinate the selling, buying, leasing, or governance activities of commercial, industrial, or residential real estate properties. Includes managers of homeowner and condominium associations, rented or leased housing units, buildings, or land (including rights-of-way).

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Manage social media marketing campaigns and strategies, and operational activities to ensure brand awareness and community engagement across one or multiple social media platforms.

Social Media Marketing Managers

Design, conduct, and evaluate studies to understand and improve user experience. Work directly with clients to identify requirements and ensure a positive experience. Train and supervise a team of designers and user experts. Create track metrics to identify factors that change user experience.

User Experience Consulting Managers

Marketing Management

Partner with digital marketing teams to develop audience strategies that deliver relevant and timely messages. Lead testing opportunities and best practices by analyzing targeted communications programs.

Market Research Analysts and Marketing Specialists

Audience Segmentation Specialists

Provide advice and guidance on market research and product design activities. Identify new marketing opportunities, project sales forecasts, and develop product budgets.

Brand and Marketing Consultants

Create visual content and brand image to promote the organization's message for its products or services.

Brand Designers

Provide clients with consulting services on digital content management, development of digital marketing strategies, analytics reporting, digital communications distribution, and lead generation. May also advise on search engine optimization (SEO), website design, and social media strategies and development.

Digital Consultants

Responsible for developing, implementing and managing digital marketing campaigns that promote the company and its products and/or services. Aims to enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Digital Marketing Specialists

Create and implement methods to market green products and services.

Green Marketers

Recommend steps to achieve overall business growth. Discover paths for innovation through opportunity mapping and analyzing market trends. Design innovation programs, training, and leading experiments to build client confidence in doing things in new ways. May specialize in lean methodology, user experience, product development, or behavioral science.

Innovation Consultants

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Launch and manage campaigns for media and advertizing companies using demand-side platforms to deliver positive outcomes for clients. Ensure that data segmentation and specific audience targeting align with campaign objectives.

Programmatic Traders

Drive website traffic and increase conversions. Responsible for media scheduling, content creation and results analysis.

Social Media Marketing Specialists

Identify and manage client needs and expectations. Conduct user research and use the information to create sitemaps, customer journey maps, wireframes, and prototypes. Translate requirements into information architecture and user interface (UI) designs and run usability testing.

User Experience Consultants

Marketing Research

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

Merchandise Displayers and Window Trimmers

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

Models

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Wholesale and Retail Buyers, Except Farm Products

Purchasing Agents of Wholesale and Retail Products

Merchandising

Build business relationships with customers to facilitate the sale of equipment, services, and software. Identify opportunities and manage sourcing and delivery of products to customers. May be responsible for achieving sales targets and maintaining profitability.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Account Manager

Develop advertising policies and programs or produce promotional materials, such as posters, contests, coupons, or giveaways. Liaise with clients and communicate ideas to creative teams.

Advertising Sales Agents

Advertising and Promotions Specialists

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Organize auctions and manage the bidding and sale process for items such as property, fine art, jewellery, memorabilia, or classic cars. Accept bids and declare goods sold.

Sales and Related Workers, All Other

Auctioneers

Receive and disburse money in establishments other than financial institutions. May use electronic scanners, cash registers, or related equipment. May process credit or debit card transactions and validate checks.

Cashiers

Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment.

Counter and Rental Clerks

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Demonstrators and Product Promoters

Sell goods or services door-to-door or on the street.

Door-to-Door Sales Workers, News and Street Vendors, and Related Workers

Door-To-Door Sales Workers, News and Street Vendors, and Related Workers

Drive truck or other vehicle over established routes or within an established territory and sell or deliver goods, such as food products, including restaurant take-out items, or pick up or deliver items such as commercial laundry. May also take orders, collect payment, or stock merchandise at point of delivery.

Driver/Sales Workers

Promote and sell medical devices, equipment, and pharmaceutical products to healthcare professionals. Provide product information and demonstrate features to healthcare professionals. Negotiate and close sales contracts.

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Medical Sales Representatives

Sell spare and replacement parts and equipment in repair shop or parts store.

Parts Salespersons

Advise clients about real estate decisions. Provide advice about properties to potential buyers, offer financial advice, research the real estate market to be up to date on current market trends, and maintain records and reports for future reference. May assist in the preparation of necessary documentation for buyers.

Real Estate Sales Agents

Property Consultants

Operate real estate office, or work for commercial real estate firm, overseeing real estate transactions. Other duties usually include selling real estate or renting properties and arranging loans.

Real Estate Brokers

Rent, buy, or sell property for clients. Perform duties such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.

Supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Retail Sales Workers

Retail Sales Managers

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Retail Salespersons

Perform general sales and support tasks, such as supporting the development of sales plans, managing clerical activities of sales efforts, verifying client invoices and other accounting documents or records, compiling data, and preparing reports for other company departments.

Sales Assistants

Sell business goods or services, the selling of which requires a technical background equivalent to a baccalaureate degree in engineering.

Sales Engineers

Coordinate sales, select channels of delivery, execute orders, and inform clients about dispatching and procedures. Receive and process incoming orders for materials, merchandise, classified ads, or services such as repairs, and communicate with clients to provide guidance and support.

Sales Processors

Sell electronic and telecommunications equipment and provide technical insight for customers.

Sales Representatives, Electronic and Telecommunications Equipment

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sales Representatives, Wholesale and Manufacturing

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

Solar Sales Representatives and Assessors

Plan, organize, coordinate and control the operations of supermarkets. Responsible for budgets, staffing and strategic and operational direction.

Supermarket Managers

Solicit donations or orders for goods or services over the telephone.

Telemarketers

Professional Sales

More than 20 million people work in sales and marketing; these fields are expected to grow moderately over the next ten years.

Large employment with moderate growth

Total advertising spending in the U.S. typically exceeds $200 billion each year and is purchased by a variety of industries such as auto sales, restaurants, pharmaceuticals, travel, sports, and entertainment.

Many industries buy advertising

Spending on digital advertising—such as on Google, Facebook, and Amazon—has just begun to outpace traditional media.

Digital advertising is growing fast

The future of sales is strongly tied to changes in technology that impact how retail stores interact with consumers.