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Strategy Plain and Simple: 3 Steps To Building A Successful Strategy For Your Startup Or Growing Business, 1st edition

Published by FT Publishing International (January 12, 2018) © 2018

  • Vaughan Evans
$19.60

  • A print text (hardcover or paperback)
  • Free shipping

Strategy Plain and Simple’s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

  • 1 Understanding the market
  • Forecasting market demand
  • Assessing industry competition
  • 2 Creating competitive advantage
  • Tracking your competitive position
  • Targeting the strategic gap
  • Bridging the gap: business strategy
  • Bridging the gap: corporate strategy
  • 3 Managing risk
  • Assessing the balance of risk and opportunity
  • Containing risk
  • Conclusion
  • The Strategy Pyramid
  • Cracking the jargon

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker (www.vaughanevansandpartners.com). He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades.

He is the author of the best-selling The Financial Times Essential Guide to Writing a Business Plan and Key Strategy Tools.

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