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Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job., 1st edition

Published by Peachpit Press (January 8, 2016) © 2016

  • Denise Anderson

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In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for students - establishing their unique brand, crafting a killer portfolio, tailoring and delivering their message, getting their perfect design job, and excelling once they're hired.

In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering students powerful insights and easy-to-use tools for successfully launching their career. Whether they're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help them identify what makes them unique, and use it powerfully differentiate themselves from everyone else.
• Create a killer portfolio and land your perfect design job
• A hands-on, three-step, full-color action plan: all you need to move from student to professional in today's highly-competitive, fast-changing industry• Build your unique brand, choose work that maximizes your value, tailor and deliver your message, and get that job!
• Packed with tools, checklists, examples, and real student experiences - all superbly well-organized, easy-to-read, and beautifully designed in full color• Create an online presence that showcases you at your best
 Optimize your portfolio for the industry and company where you want to work• Understanding what employers want from you
• Accepting a position and negotiating salary• Succeeding in your first job, and preparing for the next

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Introduction
Section I. Developing a Personal Brand
1. What Is Your Brand?
2. The Brand Touch Points
3. Designing a Brand Identity
4. Creating an Online Presence
5. Self-Promoting Your Brand
6. Student Case Studies + Examples

 

Section II. Building a Portfolio of Work
7. Portfolio Trends and Strategies
8. What Is Your Dream Job? Part I
9. Choosing a Mentor and Advisory Board
10. Selecting Work for Your Portfolio
11. Creating a Presentation of Work
12. Choosing a Portfolio Type
13. Photographing Your Work
14. Portfolio Production
15. Protecting Your Work
16. Student Case Studies + Examples

 

Section III. Finding a Job
17. Types of Design Jobs and Companies
18. What Is Your Dream Job?
19. Writing a Resume and Cover Letter
20. Learning How to Interview
21. Learning How to Present Your Work
22. My Job Search Plan
23. The Interview
24. Accepting a Position
25. What To Expect At Your First Job
26. Preparing for the Next Job
27. Student Case Studies + Examples

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