Public Speaking: Strategies for Success, 9th edition

For courses in Public Speaking.

Teach students sound strategies for public speaking

Public Speaking: Strategies for Success helps students become strategic public speakers. Author David Zarefsky and new co-author Jeremy Engels emphasize that public speaking is an art dictated by the dynamics of an audience. Highlighting critical thinking, the authors guide students to understand the circumstances in which they speak, to make deliberate choices about how to navigate these circumstances, and to effectively plan in order to achieve their speaking goals.

The 9th Edition offers updated coverage of diversity, ethics and social media to address the needs of today's beginning speakers.

Hallmark features of this title

• Choose a Strategy boxes present case studies and prompt students to decide how the skills and concepts discussed can be adapted to a concrete rhetorical situation.
• Rhetorical Workout features in each chapter offer students step-by-step guidance on how to apply public speaking concepts.
• A Question of Ethics features highlight ethical issues students should consider as they prepare their own speeches or listen to the speeches of others.
• Strategies for Speaking to Diverse Audiences features offer tips on how students can apply chapter content in an increasingly diverse environment.
• Throughout the text, the authors emphasize practical applications of critical thinking skills such as active listening, topic analysis and reasoning.

New and updated features of this title

• UPDATED: Updated and expanded discussions of evidence and supporting materials cover distinguishing fact from opinion, the ethics of using reputable sources and current public forum issues such as “fake news.”
• UPDATED: The 9th Edition further emphasizes the ethical components of gathering and evaluating evidence, presenting sound facts and avoiding plagiarism.
• UPDATED: Updated and expanded discussions of diverse speakers and audiences include fillers and cultural ways of speaking, inflection and accents in the multilingual public speaking classroom, and volume and diversity.
• UPDATED: Expanded material on social media and mediated communication covers social media and political discussion, the mediated audience and social media conversations as public discourse.
• UPDATED: A reorganized Chapter 15, Speaking with Visual Aids, incorporates coverage of technology within the discussion of preparing visual aids. New material includes guidance on using memes and running presentation aids via smartphones.
• NEW: Student speeches in the appendix entitled “Meeting the Needs of International Students” and “Saving Our National Parks” serve as contemporary examples.