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Media of Mass Communication, The, 12th edition

Published by Pearson (May 1, 2019) © 2017

  • John Vivian

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REVEL™ is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.
Help students see the impact of the media upon society and our daily livesREVEL for The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. REVEL for the Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.
Learn more about REVEL.
Dynamic content designed for the way today's students read, think, and learn brings content to life
  • Integrated within the narrative, interactives and videos empower students to engage with concepts and take an active role in learning. REVEL's unique presentation of media as an intrinsic part of course content brings the hallmark features of Pearson's bestselling titles to life. REVEL's media interactives have been designed to be completed quickly, and its videos are brief, so students stay focused and on task.
  • End-of-chapter quizzing affords students opportunities to check their understanding before moving on.
  • The REVEL mobile app lets students read, practice, and study – anywhere, anytime, on any device. Content is available both online and offline, and the app syncs work across all registered devices automatically, giving students great flexibility to toggle between phone, tablet, and laptop as they move through their day. The app also lets students set assignment notifications to stay on top of all due dates.
  • REVEL’s writing functionality enables educators to introduce writing – among the best ways to foster and assess critical thinking – into the course without significantly impacting their grading burden. Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion.
  • Highlighting, note taking, and a glossary let students read and study however they like. Educators can add notes for students, too, including reminders or study tips.

Superior assignability and tracking tools help educators make sure students are completing their reading and understanding core concepts
  • REVEL’s assignment calendar allows educators to indicate precisely which readings must be completed on which dates. This clear, detailed schedule helps students stay on task by eliminating any ambiguity as to which material will be covered during each class. When they understand exactly what is expected of them, students are better motivated to keep up.
  • REVEL’s performance dashboard lets educators monitor class assignment completion as well as individual student achievement. Actionable information, such as points earned on quizzes and tests and time on task, helps educators intersect with their students in meaningful ways. For example, the trending column reveals whether students' grades are improving or declining, helping educators to identify students who might need help to stay on track.
  • REVEL’s Blackboard Learnâ„¢ integration provides institutions, instructors, and students easy access to their REVEL courses. With single sign-on, students can be ready to access REVEL’s interactive blend of authors' narrative, media, and assessment on their first day. Flexible, on-demand grade synchronization capabilities allow educators to control exactly which REVEL grades should be transferred to the Blackboard Gradebook.

Updated coverage of key topics helps students see the impact of the media upon society and our daily lives
  • Evocative introductory vignettes at the beginning of each chapter illustrate key mass media issues that are important to the people who create it.
  • Media Counterpoints features pose a contentious issue, offering leading arguments in the controversy.
  • Media Tomorrow features focus on where media are headed, usually with an emphasis on developing technology.
  • Media People features highlight individuals pivotal to our understanding of mass media.
  • NEW! Up-to-date content on new trends in the Mass Communication fields aids students in understanding the evolution of the Mass Communications and related disciplines.
  • NEW! Contemporary coverage of the impact of social media on Mass Communication provides students with greater understanding of how new technologies has influenced the field.
  • NEW! An increased focus on professions within the fields of Mass Communication, including advertising and marketing, enables students to better explore career options.
  • NEW! Updated case studies in each chapter provide students with real-world examples of a range of dynamics within the discipline.
  • NEW! Updated photographs and graphs enhance student learning.
Dynamic content designed for the way today's students read, think, and learn brings content to life
  • Integrated within the narrative, interactives and videos empower students to engage with concepts and take an active role in learning. REVEL's unique presentation of media as an intrinsic part of course content brings the hallmark features of Pearson's bestselling titles to life. REVEL's media interactives have been designed to be completed quickly, and its videos are brief, so students stay focused and on task.
  • End-of-chapter quizzing affords students opportunities to check their understanding before moving on.
  • The REVEL mobile app lets students read, practice, and study — anywhere, anytime, on any device. Content is available both online and offline, and the app syncs work across all registered devices automatically, giving students great flexibility to toggle between phone, tablet, and laptop as they move through their day. The app also lets students set assignment notifications to stay on top of all due dates.
  • REVEL’s writing functionality enables educators to introduce writing — among the best ways to foster and assess critical thinking — into the course without significantly impacting their grading burden. Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion.
  • Highlighting, note taking, and a glossary let students read and study however they like. Educators can add notes for students, too, including reminders or study tips.

Superior assignability and tracking tools help educators make sure students are completing their reading and understanding core concepts
  • REVEL’s assignment calendar allows educators to indicate precisely which readings must be completed on which dates. This clear, detailed schedule helps students stay on task by eliminating any ambiguity as to which material will be covered during each class. When they understand exactly what is expected of them, students are better motivated to keep up.
  • REVEL’s performance dashboard lets educators monitor class assignment completion as well as individual student achievement. Actionable information, such as points earned on quizzes and tests and time on task, helps educators intersect with their students in meaningful ways. For example, the trending column reveals whether students' grades are improving or declining, helping educators to identify students who might need help to stay on track.
  • REVEL’s Blackboard Learnâ„¢ integration provides institutions, instructors, and students easy access to their REVEL courses. With single sign-on, students can be ready to access REVEL’s interactive blend of authors' narrative, media, and assessment on their first day. Flexible, on-demand grade synchronization capabilities allow educators to control exactly which REVEL grades should be transferred to the Blackboard Gradebook.

Updated coverage of key topics helps students see the impact of the media upon society and our daily lives
  • Up-to-date content on new trends in the Mass Communication fields aids students in understanding the evolution of the Mass Communications and related disciplines.
  • Contemporary coverage of the impact of social media on Mass Communication provides students with greater understanding of how new technologies has influenced the field.
  • An increased focus on professions within the fields of Mass Communication, including advertising and marketing, enables students to better explore career options.
  • Updated case studies in each chapter provide students with real-world examples of a range of dynamics within the discipline.
  • Updated photographs and graphs enhance student learning.

Brief Contents

  1. Mass Media Literacy
  2. Media Technology
  3. Media Economics
  4. Cybermedia
  5. Legacy Media
  6. News
  7. Entertainment
  8. Public Relations
  9. Advertising
  10. Mass Audiences
  11. Mass Media Effects
  12. Governance and Mass Media
  13. Global Mass Media
  14. Mass Media Law
  15. Mass Media Ethics
John Vivian’s academic home is Winona State University in Minnesota, where has taught a wide range of mass communication courses. He holds a Medill journalism degree from Northwestern University and earlier from Gonzaga University. He has done additional work at Marquette University and the University of Minnesota. As an undergrad Vivian worked for United Press International. Later he joined the Associated Press in four Western cities. His work has won numerous professional awards, including Minaret Awards as an Army Reservist. Vivian is a former national president of Text and Academic Authors. His The Media of Mass Communication has been the leading textbook in its field since the first edition. Judges for the TAA Texty Award gave the title the first perfect score in history. Vivian is at home in the scholarly and pedagogical journals of his field. With Alfred Lorenz, he co-authored News Reporting and Writing. Besides journalism, public relations and advertising, Vivian’s academic focus is media law and history. He invites feedback from students and adopters at jvivian@winona.edu.

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