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Financial Times Guide to Business Start Up 2021-2023, The, 32nd edition

Published by Pearson Business (December 6, 2021) © 2022

  • Sara Williams
$29.59

  • A print text (hardcover or paperback)
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This essential guide to business start up is bang up-to-date and covers everything you need to know about starting up your own business. It gives you all the critical information about finance, tax and law and guides you through the minefields of recruitment, marketing, sales and pricing.

This New Edition
There are many different alterations in the business environment which have been accounted for throughout the guide. 
These include:
- financial changes caused by Covid
- switch to working from home, continued switch away from retail to online,
- proposals on free ports, moves to increase commitment to carbon-free environment
- changes in UK law and the business relationship with the EU after Brexit
Table Contents

30 tips for Start Up Success

1. You and your ideas
2. Less than 100 per cent
3. Who will buy?
4. Are you sure?
5. Timing the jump
6. The business plan
7. Getting ready to start
8. Off the peg
9. Franchises
10. Beating the pirates
11. Names and brands
12. Getting the message across
13. Getting new customers
14. Building customer relationships
15. How to set a price
16. Choosing your workplace
17. Professional back-up
18. Getting the right staff
19. Your rights and duties as an employer
20. Your business and the environment
21. Insurance
22. Forecasting
23. Raising the money
24. Staying afloat
25. Moving ahead
26. Not waving but drowning
27. Keeping the record straight
28. Tax
29. VAT
30. Pensions and retirement
Sara Williams is a former investment analyst and financial journalist. She has contributed many articles on tax and finance for national newspapers, and for a number of years wrote for Which?, including the Which? Tax-Saving Guide and the Which? Book of Tax.  She is also the author of Perfectly Legal Ways to Pay Less Tax. 

Sara is the former executive chair of AIM-listed media business Vitesse Media Plc, which offers research, digital and social media, and event management in the tax, business and investment areas. Its titles include What Investment, SmallBusiness.co.uk, Information Age, GrowthBusiness.co.uk and Growth Company Investor. She holds qualifications in investment advice and management. 

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