Essentials of MIS, 13th edition

Cover the most essential topics in MIS

The 13th Edition has been updated with the latest sources from industry and MIS research.

• Updated - Artificial intelligence (AI) — including machine learning, natural language systems, computer vision systems, and robotics — has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.

• New - Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.

• Updated and expanded - Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.

• New - New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.

• Expanded - Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:

• Machine learning

• Robotics

• Chatbots

• Native advertising

• Software-defined storage (SDS)

Connect classroom knowledge to everyday life

There’s no better way to learn about MIS than by doing MIS! Different kinds of hands-on projects give students the opportunity to work with real-world business scenarios and data, and to learn firsthand what MIS is all about.  

• New - A Career Opportunities section in each chapter, identified by a briefcase icon, shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents the description of an entry-level job, along with the job description and requirements.

• New - A Conceptual Videos collection — comprised of 45 videos, each 3 to 5 minutes in length — features Ken Laudon walking students through three of the most important concepts in each chapter, using a contemporary animation platform.

• New - The Video Cases collection, including 28 video cases — two or more per chapter — and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.

• Interactive Sessions — two short cases in each chapter — have been redesigned for use in the classroom (or on Internet discussion boards) to stimulate student interest and active learning. Each case concludes with case study questions.

• Hands-On MIS Projects — two management decision problems, either a hands-on application software exercise or web page and blog creation tools, and a project that develops Internet business skills — close each chapter.

Also available with MyLab

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.

Reach every student with MyLab

• Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.

• Decision-Making Mini Simulations put students in professional roles and give them the opportunity — through real-world business challenges — to apply course concepts and develop decision-making skills.

• Engaging Videos explore a variety of business topics related to the theory students are learning in class. Exercise Quizzes assess students’ comprehension of the concepts in each video.

• Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need — when and where they need it — to be successful.

• Dynamic Study Modules help students study chapter topics on their own, by continuously assessing their knowledge application and performance in real time.

• Study Plan gives personalized recommendations for each student, based on his or her ability to master the learning objectives in your course.

• Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

• MyLab MIS courses offer pre-built assignments within the assignment manager to maximize the user experience by offering assignments for before class, in class, and out of class.

• Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.

Cover the most essential topics in MIS

The 13th Edition has been updated with the latest sources from industry and MIS research.

• Artificial intelligence (AI) — including machine learning, natural language systems, computer vision systems, and robotics — has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.

• Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.

• Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.

• New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.

• Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:

• Machine learning

• Robotics

• Chatbots

• Native advertising

• Software-defined storage (SDS)

Connect classroom knowledge to everyday life

There’s no better way to learn about MIS than by doing MIS! Different kinds of hands-on projects give students the opportunity to work with real-world business scenarios and data, and to learn firsthand what MIS is all about.  

• A Career Opportunities section in each chapter, identified by a briefcase icon, shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents the description of an entry-level job, along with the job description and requirements.

• A Conceptual Videos collection — comprised of 45 videos, each 3 to 5 minutes in length — features Ken Laudon walking students through three of the most important concepts in each chapter, using a contemporary animation platform.

• The Video Cases collection, including 28 video cases — two or more per chapter — and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.