DK Guide to Public Speaking, 3rd edition

Published by Pearson (May 1, 2019) © 2018

  • Lisa A. Ford-Brown Columbia College
  • DK Dorling Kindersley

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For courses in Public Speaking.

An easy-to-navigate, visually engaging guide to becoming an effective public speaker

DK Guide to Public Speaking gives students the practical information they seek, supported by the concepts and theories instructors want. Author Lisa Ford-Brown offers a user-friendly resource that equips students with the tools to become effective public speakers. And a compelling Dorling Kindersley design facilitates an intuitive learning experience.

The 3rd Edition has been updated with contemporary examples of speeches and presentation aids to engage students and ensure a contemporary view of public speaking.

Hallmark features of this title

  • The text has been carefully designed for easy navigation and use. Hyperlinked tabs, color-coded chapters, process charts, and question-and-answer heading formats help students quickly find answers to questions about the speech process. And linked cross-references guide students to related sections.
  • The text highlights confidence-building, an essential component of becoming an effective speaker. Confidence Booster sections help students deal with fears and be well prepared.
  • Practicing Ethics sections in each chapter reinforce the text's focus on ethics and emphasize the importance of avoiding plagiarism.
  • Author Lisa Ford-Brown focuses on the research process, emphasizing how to evaluate sources and how to cite them orally and in written form.

New and updated features of this title

  • NEW: Expanded coverage of mediated presentations helps students master this key communication technique. The 3rd Edition offers more information on analyzing the mediated audience, using technology, preparing and practicing, and recording video.
  • NEW: New speech outlines and examples keep the text current and relatable. In the 3rd Edition, Chapter 6 and Chapter 14 include complete annotated preparation outlines of informative student speeches, along with new related examples. Many other new and updated examples appear throughout the text, including a new speech of introduction and a new after-dinner speech excerpt.
  • NEW: Fresh sample presentation aids and illustrations engage readers. Chapter 11 includes new sample slides and updated templates from PowerPoint and Prezi. Many other illustrations and photos, including library portal and database examples, appear throughout the text.
  • UPDATED: MLA citation guidelines and examples reflect the 8th Edition of the MLA Handbook.

Highlights of the DIGITAL UPDATE for Revel (available for Spring 2020 classes)

Instructors, contact your sales rep to ensure you have the most recent version of the course.

  • NEW: Chapter-opening videos accompanied by writing activities get students thinking about concepts.
  • NEW: More than half of the 100+ videos are new to the Digital Update, covering topics such as overcoming anxiety and listening effectively.
  • UPDATED: Key interactives have been enhanced with more engaging functionality, including the Personal Report of Public Speaking Anxiety in Chapter 1 and the Personal Report of Communication Apprehension (PRCA-24) in Chapter 19.
  • NEW: An appendix entitled Mediated Public Speaking provides information related to giving mediated presentations.

Features of Revel for the 3rd Edition; published 2017

  • MediaShare integration enables students and instructors to easily share and comment on speeches, as well as other videos, images and more. Users can upload original content for peer and instructor feedback or embed YouTube content with just a few clicks.
  • Audio excerpts throughout the text highlight effective speech examples and reinforce learning.
  • Full-length speech outlines with audio annotations highlight proper outlining form and explain some of the choices the speakers made while preparing their outlines and speeches.

I. Brief Table of Contents

TAB 1: STARTING

1. Overview of Public Speaking
2. Getting to Know Your Audience and Situation
3. Selecting Your Topic and Purpose

TAB 2: RESEARCHING

4. Locating Support Materials
5. Selecting and Testing Support Materials

TAB 3: CREATING

6. Outlining Your Speech
7. Organizing the Speech Body
8. Introducing and Concluding Your Speech

TAB 4: PRESENTING

9. Using Language Successfully
10. Delivering Your Speech
11. Using Presentation Aids

TAB 5: LISTENING AND EVALUATING

12. Listening
13. Evaluating Speeches

TAB 6: SPEAKING TO INFORM

14. The Informative Speech

TAB 7: SPEAKING TO PERSUADE

15. Tools for Persuading
16. The Persuasive Speech

TAB 8: SPEAKING ON SPECIAL OCCASIONS

17. Speeches for Special Events

TAB 9: SPEAKING IN PROFESSIONAL AND GROUP SETTINGS

18. On-the-Job Speaking
19. Speaking in Small Groups

Appendix: Mediated Public Speaking

II. Detailed Table of Contents

TAB 1: STARTING

1. Overview of Public Speaking

1.1 Using the skills
1.2 The process of communicating
1.3 Be a successful public speaker
1.4 Overcome a fear of public speaking
1.5 Be an ethical public speaker
1.6 The creative process for public speaking
Chapter 1 Review

2. Getting to Know Your Audience and Situation

2.1 Why you need to know your audience and situation
2.2 What you need to know about your audience
2.3 Traits to investigate
2.4 What you need to know about the situation
2.5 Analyze the audience and situation
2.6 Adapt to your audience and situation
Chapter 2 Review

3. Selecting Your Topic and Purpose

3.1 Select a topic
3.2 Narrow your topic
3.3 Create a central idea
3.4 Construct a working outline
Chapter 3 Review
Practical Pointers for Tab 1

TAB 2: RESEARCHING

4. Locating Support Materials

4.1 Locating support materials
4.2 The Internet
4.3 The library
4.4 On the Internet and in libraries
4.5 Interviews
4.6 Surveys
4.7 Researching effectively
Chapter 4 Review

5. Selecting and Testing Support Materials

5.1 Types of support materials
5.2 Determine types of sources to use
5.3 Evaluate support materials
5.4 Use materials effectively
5.5 Cite sources orally
Chapter 5 Review
Practical Pointers for Tab 2

TAB 3: CREATING

6. Outlining Your Speech

6.1 Parts of an outline
6.2 Create an effective outline
6.3 Types of outlines
6.4 Link your speech parts
6.5 Cite sources in your outline
6.6 Create a source page
Chapter 6 Review

7. Organizing the Speech Body

7.1 Organizational strategies
7.2 Make a speech out of a strategy
Chapter 7 Review

8. Introducing and Concluding Your Speech

8.1 What an introduction should do
8.2 Attention-getters
8.3 Organizing an introduction
8.4 What a conclusion should do
8.5 "WOW" statements
8.6 Organizing a conclusion
Chapter 8 Review
Practical Pointers for Tab 3

TAB 4: PRESENTING

9. Using Language Successfully
9.1 What makes language important
9.2 Using language effectively
9.3 Boosting your distinctiveness
Chapter 9 Review

10. Delivering Your Speech

10.1 Elements of vocal delivery
10.2 Elements of physical delivery
10.3 Methods of delivery
10.4 Preparing for an extemporaneous speech
10.5 Mediated presentations
Chapter 10 Review

11. Using Presentation Aids

11.1 Types of presentation aids
11.2 Determine what aids you need
11.3 Methods for displaying aids
11.4 Crafting an effective aid
11.5 Using presentation software
11.6 Using aids successfully
Chapter 11 Review
Practical Pointers for Tab 4

TAB 5: LISTENING AND EVALUATING

12. Listening

12.1 Why listening is important
12.2 The process of listening
12.3 Types of listening
12.4 What can prevent listening
12.5 Helping your audience listen
12.6 How you can listen more effectively
Chapter 12 Review

13. Evaluating Speeches

13.1 Why evaluation is important
13.2 Evaluating speeches
13.3 Who evaluates your speech
Chapter 13 Review
Practical Pointers for Tab 5

TAB 6: SPEAKING TO INFORM

14. The Informative Speech

14.1 Informative speaking
14.2 The creative process for informative speaking
14.3 Choose an informative topic
14.4 Research the informative speech
14.5 Outline and organize an informative speech
14.6 Prepare to present your speech
14.7 Evaluate an informative speech
Chapter 14 Review
Practical Pointers for Tab 6

TAB 7: SPEAKING TO PERSUADE

15. Tools for Persuading

15.1 Persuasive speaking
15.2 What a persuasive speech should do
15.3 Traditional appeals
15.4 Modern appeals
15.5 Parts of an argument
15.6 Types of arguments
Chapter 15 Review

16. The Persuasive Speech

16.1 The creative process for persuasive speaking
16.2 Choose a persuasive topic
16.3 Research the persuasive speech
16.4 Outline and organize a persuasive speech
16.5 Prepare to present your speech
16.6 Evaluate a persuasive speech
Chapter 16 Review
Practical Pointers for Tab 7

TAB 8: SPEAKING ON SPECIAL OCCASIONS

17. Speeches for Special Events

17.1 Special occasion speech purposes
17.2 The creative process for special occasion speaking
17.3 Writing a special occasion speech
17.4 Types of special occasion speeches
Chapter 17 Review
Practical Pointers for Tab 8

TAB 9: SPEAKING IN PROFESSIONAL AND GROUP SETTINGS

18. On-the-Job Speaking

18.1 Communicating in an interview
18.2 Creating a business presentation
18.3 Communicating in a meeting
18.4 Communicating in a review
Chapter 18 Review

19. Speaking in Small Groups

19.1 What makes a small group
19.2 Roles in a small group
19.3 How groups make decisions or solve problems
19.4 How groups present findings
Chapter 19 Review
Practical Pointers for Tab 9

Appendix: Mediated Public Speaking
Introduction: Mediated Public Speaking
A.1 Mediated Communication: An Introduction
A.2 Types of Online Presentations
A.3 Advantages and Disadvantages of Online Presentations
A.4 Audience
A.5 Preparing for Your Online Presentation
A.6 Practicing Your Online Presentation
A.7 Delivering or Recording Your Online Presentation
A.8 Online Etiquette: Digital Citizenship

Appendix Review

About our authors

Lisa A. Ford-Brown is a writer and educator dedicated to the field of human communication. Her books include the DK Guide to Public Speaking, the DK Speaker and DK Communication. She earned her B.S. and M.A. from Indiana State University in Speech Communication with minors in English, the Visual Arts and Women’s Studies. She holds a PhD in Speech Communication from Southern Illinois University, Carbondale. She currently teaches at Columbia College. From 2003 to 2005, Dr. Ford-Brown chaired the Columbia College Humanities Department and served as a member of their Board of Trustees from 2008 to 2010. Prior to her current position, she taught at Indiana State University and the University of Dubuque. She has received several performance and teaching awards. Most notably, she was named advisor of the year at Columbia College and Faculty of the year at Columbia College and the University of Dubuque. She is a long-standing member of the National Communication Association, Central States Speech Association and the National Honor Society of Phi Kappa Phi. Dr. Ford-Brown and her partner, Bruce, live on a small 20-acre farm with their 2 golden retrievers (Zelda and Pucc) and 2 cats (Sadie and Falstaff). They enjoy traveling, camping, fishing, gardening, woodworking, pottery making and watching the grass grow.

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