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Better Business, 6th edition

Published by Pearson (February 1, 2022) © 2023

  • Michael R. Solomon Saint Joseph's University
  • Mary Anne Poatsy Montgomery County Community College
  • Kendall Martin Montgomery County Community College

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For courses in introductory business.

A conversational, question-and-answer approach to contemporary business

Better Business introduces the business content students need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages students to come to class prepared to have better conversations. Unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus on key topics in business.

The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.

Hallmark features of this title

Coverage of important topics in business

  • Real-life entrepreneurs, Chip and Jake, describe their business decisions to grow their company from a start-up into a global enterprise. These videos are available in the end-of-chapter Connecting Elements of Business section.
  • Biz Chats help students connect the material with what's going on in business today.
  • On Target / Off the Mark sections illustrate positive and negative outcomes to a variety of business ventures related to the material.

An organization that guides students' learning

  • Teasers at the beginning of each objective pique students' interest so that they'll read on.
  • A clear format communicates fundamental business concepts and then connects the various facets of business at the end of the chapter.

New and updated features of this title

Cutting-edge information and data

  • NEW and UPDATED: Content, examples and applications showcase the latest data, events, and market trends, including new social media strategies and technologies, brand resilience post-COVID, crowd funding and more.
  • NEW: 25% of all end-of-chapter materials have been modified to focus on major economic shifts, changes in technologies, and ever-increasing globalization.

Resources that fuel classroom discussion

  • NEW: Connecting the Elements of Business exercises facilitate conversations about how the material in the chapter relates to other components of business.
  • UPDATED: Case Studies encourage critical thinking and discussion, and help students synthesize concepts across chapters.

Features of Revel 6th Edition; published 2022

  • NEW: Added interactivity has been applied to multiple-choice questions, critical-thinking prompts, journal prompts, key term flashcards, drag-and-drops, hotspots, fill-in-the-blanks, pop-ups and videos.
  • Videos highlight an aspect of the chapter and come with a brief assessment.
  • Mini Sims put students in business professional roles and give them the opportunity to apply course concepts as they make decisions about real-world business challenges.

Features of MyLab Intro to Business for the 6th Edition

  • NEW: Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
  • NEW: Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.
  • NEW: Video Assignments feature a current video clip for students to analyze and accompanying multiple-choice questions to complete. Videos address important topics such as globalization, cross-cultural communication, ethics, foreign direct investment, and floating rate loans.
  • NEW: Case Study Assignments allow students to read a brief, engaging text-based case study and submit a written response to their instructor.

PART I: LOOKING AT THE BUSINESS ENVIRONMENT

  1. Business Basics
  2. Economics
  3. Ethics in Business
  4. Business in a Global Economy
      Mini Chapter: Business Law

PART II: STARTING AND STRUCTURING A BUSINESS

  1. Small Business and the Entrepreneur
  2. Forms of Business Ownership
      Mini Chapter: Constructing an Effective Business Plan

PART III: MANAGING A BUSINESS AND EMPLOYEES

  1. Business Management and Organization
  2. Motivation, Leadership, and Teamwork
  3. Human Resources
  4. Online Business and Technology
  5. Production, Operations, and Supply Chain Management
      Mini Chapter: Business Communications

PART IV: PRINCIPLES OF MARKETING

  1. Marketing and Consumer Behavior
  2. Product Development, Branding, and Pricing Strategies
  3. Promotion and Distribution
      Mini Chapter: Finding a Job

PART V: PRINCIPLES OF FINANCE

  1. Financing and Accounting for Business Operations
  2. Investment Opportunities in the Securities Market
      Mini Chapter: Personal Finance

About our authors

Michael R. Solomon, PhD, Contributing Editor

Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, University of Manchester, UK. Solomon's primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.

Mary Anne Poatsy, MBA, CFP

Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University's J. L. Kellogg Graduate School of Management.

Poatsy has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.

Kendall Martin, PhD

Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and the graduate level.

Dr. Martin's education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms.

As a full professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.

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