Beef Production and Management Decisions, 6th edition

A balanced viewpoint compares and considers all aspects of the industry:

• NEW! Better comparisons of regional and size of enterprise adaptation of technologies and management protocols give readers a more thorough and comprehensive analysis of beef production systems (Chapters 3, 5, 6, 7, 9, 11, 13, 14, 15, 16).

• NEW! Comparisons and benchmarks for practices used by the most profitable enterprises in the industry provide meaningful context and performance metrics for the industry (Chapters 4, 5, 6, and 7).

• NEW! Approaches to enhancing industry sustainability, improved animal well-being, and stewardship improve the industry’s ability to adapt to social pressures (Chapters 3, 5, 15, and 16).

• NEW! Significant improvements have been made in providing regional comparisons of US production systems.

An authoritative approach features:

• The most recent scientific, demographic, and financial data available.

• The author’s unique combination of perspectives, knowledge, and expertise from both his long career in the academic community and his lifelong active engagement in the beef industry.

• Long-term usefulness as a resource for beef production professionals throughout their careers.

• Both a systems and a supply chain focus covering cattle, natural resources, people, markets, and finances.

• Structural changes in the industry.

NEW! Expanded and updated use of illustrations enhances learning:

• NEW! 85% of the images are new.

• NEW! More than 60% of the tables are new.

• NEW! This edition’s sharpened focus emphasizes using text efficiently, using figures to provide context.

Management principles for the industry get significant coverage:

• NEW! A significant increase in management-oriented information for the feedlot section enhances readers’ understanding of this area (Chapter 7).

• NEW! Modifications provide more approaches to the application of science-based decisions to enhance management.

An emphasis on value-added and branded beef products helps readers understand the role of value-added processing and supply coordination on the domestic and international markets.

NEW! More comprehensive, in-depth evaluation of the stocker sector helps new entrants in the industry understand this issue, how it affects cash flow, and how it allows new entrants to gain access to the business (Chapter 6).

NEW! Summary of the messages of all five national beef quality audits provides producers with a roadmap for enhancing the consumer experience, thus increasing beef demand (Chapter 2).

Updating throughout provides readers with the latest critical information in the field:

• NEW! Industry demographics across the supply chain are updated to include both the United States and the other major global players.

• NEW! Current and updated production protocols such as synchronization systems, sire evaluation, preventative health programs and grazing management are provided.

• NEW! Increased online resources provide opportunities to pursue additional knowledge on a variety of topics.

A balanced viewpoint considers all aspects of the industry:

• Better comparisons of regional and size of enterprise adaptation of technologies and management protocols gives readers a more thorough and comprehensive analysis of beef production systems (Chapters 3, 5, 6, 7, 9, 11, 13, 14, 15, 16).

• Comparisons and benchmarks for practices used by the most profitable enterprises in the industry provide meaningful context and performance metrics for the industry (Chapters 4, 5, 6, and 7).

• Approaches to enhancing industry sustainability, improved animal well-being, and stewardship improve the industry’s ability to adapt to social pressures (Chapters 3, 5, 15, and 16).

• Significant improvements have been made in providing regional comparisons of US production systems.

Expanded and updated use of illustrations enhances learning:

• 85% of the images are new.

• More than 60% of the tables are new.

• This edition’s sharpened focus emphasizes using text efficiently, using figures to provide context.

Updating throughout provides readers with the latest critical information in the field:

• Industry demographics across the supply chain are updated to include both the United States and the other major global players.

• Current and updated production protocols such as synchronization systems, sire evaluation, preventative health programs and grazing management are provided.

• Increased online resources provide opportunities to pursue additional knowledge on a variety of topics.

Management principles for the industry get significant coverage:

• A significant increase in management-oriented information for the feedlot section enhances readers’ understanding of this area (Chapter 7).

• Modifications provide more approaches to the application of science-based decisions to enhance management.

Summary of the messages of all five national beef quality audits provides producers with a roadmap for enhancing the consumer experience, thus increasing beef demand (Chapter 2).

More comprehensive, in-depth evaluation of the stocker sector helps new entrants in the industry understand this issue, how it affects cash flow, and how it allows new entrants to gain access to the business (Chapter 6).