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Start Your Business Week by Week: How To Plan and Launch Your Successful Business - One Step At A Time, 2nd edition

Published by Pearson (January 24, 2013) © 2013

  • Steve Parks Steve Parks is the founder and Chief Executive of the newly launched Institute of Entrepreneurs.

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In 26 weekly steps, this unique and cleverly structured book will walk any budding entrepreneur through everything you need to know and do, in the exact order you need to do it, to get your new business up and running. Each step contains a to-do list, an explanation of what needs to be done, useful hints and shortcuts and the contact information you need.

Written by an experienced entrepreneur and updated for a new global economy, this book contains the most up to date, fresh thinking and ideas, so you can overcome the challenges of a new business start-up and turn your entrepreneurial dreams into reality.

Introduction

 

Week 1:The Beginning

 

Week 2: The Future

 

Week 3: Where Are You Now?

 

Week 4: Start Learning

 

Week 5: The Founders

 

Week 6: The Idea

 

Week 7: Idea to Opportunity

 

Week 8: Testing and Refining the Opportunity

 

Week 9: Pitching your Opportunity

 

Week 10: Customers

 

Week 11: Competitors

 

Week 12: Branding

 

Week 13: Sales


Week 14: Premises and Equipment

 

Week 15: People and Technology

 

Week 16: Suppliers

 

Week 17: Planning for Problems

 

Week 18: Profit Forecast

 

Week 19: Cash Flow Forecast

 

Week 20: The Business Plan

 

Week 21: Banks and Advisers

 

Week 22: Start Selling

 

Week 23: Pitching for Funding

 

Week 24: The Big Leap

 

Week 25: Making it Official

 

Week 26: Launch!

 

Epilogue

 

Acknowledgements

Steve Parks is also the author of How To Be An Entrepreneur; The Small Business Handbook; and How To Fund Your Business. He recently set up an exciting and groundbreaking new business and is a veteran entrepreneur with vast experience. He began his career as a journalist and presenter for BBC Radio.

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