Social Psychology, Global Edition, 15th edition

Published by Pearson (June 24, 2022) © 2022

  • Nyla R. Branscombe University of Kansas
  • Robert A. Baron Oklahoma State University

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For courses in Social Psychology

Show how the ever-changing field of Social Psychology is useful in students’ everyday lives

Social Psychology, 15th Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by thousands of students around the world. Authors Nyla Branscombe and Robert Baron—both respected scholars with decades of undergraduate teaching experience—generate student excitement by revealing the connections between theory and real-world experiences. The 15th Edition offers updated content to engage students, as well as new “What Research Tells Us About…” sections in each chapter that illustrate how research findings help answer important questions about social life.

Engaging, student-friendly features highlight the utility of the discipline

  • Chapter-opening vignettes illustrate how the ever-changing field of Social Psychology is useful in illuminating our everyday lives. Focusing on current trends and events, these stories draw students in and show how the chapter’s concepts apply to real life.
  • Research methodology is presented in context throughout every chapter. At appropriate points in the narrative, the authors integrate research and findings relating to several basic themes:
    • Emotion
    • The effects of culture
    • Social neuroscience
    • The pervasive influence of gender
    • The role of the internet and other technologies on social interaction
    • The evolutionary perspective
  • Essays of several types integrated throughout the narrative help students relate key concepts to their own lives.
    • Social Life in a Connected World essays show students how the discipline of social psychology is working to understand the nature and scope of the recent dramatic changes in our social world.
    • Social Life in a Changing World essays emphasize and reflect current trends in social psychological research and the field’s responsiveness to social change.
    • Emotion and... essays in each chapter emphasize recent research on emotion, ensuring that coverage of this important topic is integrated into every chapter.

Pedagogical tools in each chapter guide students through the material, boosting understanding and retention

  • Key points summarize the highlights of each major section.
  • A summary and review at the end of each chapter provides a guide to the major content covered.
  • Key terms and their definitions appear in a running glossary in the margin of the page where the term is first mentioned, and are listed at the end of each chapter.

New content on contemporary topics reinforces the relevance of the course material

  • NEW! "What Research Tells Us About" sections in each chapter illustrate how research findings help answer important questions about social life. These sections touch upon both important societal changes and cutting-edge research, making them both informative and enjoyable. Dozens of new topics have been added to reflect exciting current research trends. Examples of the topics added to this edition include:
    • The role of nonverbal cues in job interviews
    • Biases in our beliefs about inequality
    • People's preference for the status quo
    • The importance of belonging and group ties
    • Prosocial crowdfunding: providing funds to help others develop their products
    • Why not controlling ourselves can make us feel good
    • The role of existential threat in prejudice
    • Self-esteem and group memberships
    • Why some people conclude they are superior to others
    • Social modeling and eating
    • Aggression in the workplace
    • Why some people are happier than others
    • Two factors that can destroy love: jealousy and infidelity
    • The importance of being treated with respect
    • Using scarcity to gain compliance
    • The role of social class in prosocial behavior
    • Reducing post-traumatic stress disorder among returning veterans
    • How people react to being helped
    • Narcissistic rage and the hostile attributional bias
    • Culture and attitude processes
  • NEW! The 14th edition focuses on the implications of changes in the larger social world—such as the increased use of Facebook and other social media—upon social behavior.
  • NEW! The 14th edition emphasizes how culture and group memberships affect identities—"who we think we are"—and influence social thought and behavior. Most chapters illustrate the importance of culture and identity for:
    • Attitudes
    • Feelings of control
    • Decision making
    • Social relationships
    • Social influence
    • Prejudice

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Revel's quizzing, integrated throughout as well as at the end of each module, provides students opportunities to check their understanding at regular intervals before moving on.

Revel's writing functionality, available in select courses, enables educators to integrate writing - among the best ways to foster and assess critical thinking - into the course without significantly impacting their grading burden. Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion.

Highlighting, note taking, and a glossary let students customise their reading and studying experience. Instructors can add notes for students too, including reminders or study tips.

  1. Social Psychology: The Science of the Social Side of Life
  2. Social Cognition: How We Think About the Social World
  3. Social Perception: Perceiving and Understanding Others
  4. The Self: Answering the Question, Who Am I?
  5. Attitudes: Evaluating and Responding to the Social World
  6. Stereotyping, Prejudice, and Discrimination: The Causes, Effects, and Cures
  7. Interpersonal Attraction and Close Relationships
  8. Social Influence: Changing Others Behavior
  9. Prosocial Behavior: Helping Others
  10. Aggression: Its Nature, Causes, and Control
  11. Groups and Individuals: The Consequences of Belonging
  12. Social Psychology: Overcoming Adversity and Achieving Happiness

Nyla R. Branscombe is Professor of Psychology at University of Kansas. She received her B.A. from York University in Toronto, M.A. from the University of Western Ontario, and Ph.D. in 1986 from Purdue University. She has served as Associate Editor for Personality and Social Psychology Bulletin, British Journal of Social Psychology, and Group Processes and Intergroup Relations. In 2015 she received the University of Kansas Byron A. Alexander Graduate Mentor Award.

Professor Branscombe has published more than 140 articles and chapters, has been twice co-recipient of the Otto Kleinberg prize for research on Intercultural and International Relations, and twice the co-recipient Society of Personality and Social Psychology Publication Award. She co-edited the 2004 volume Collective Guilt: International Perspectives, published by Cambridge University Press, the 2007 volume Commemorating Brown: The Social Psychology of Racism and Discrimination, published by the American Psychological Association, the 2010 volume Rediscovering Social Identity, published by Psychology Press, the 2013 volume Handbook of Gender and Psychology, published by Sage, and the 2015 volume Psychology of Change: Life Contexts, Experiences, and Identities.

Professor Branscombe's current research addresses a variety of issues concerning Intergroup Relations from a Social Identity perspective. How people think about groups that have a history of victimization, when and why privileged groups may feel collective guilt for their past harm doing, and the consequences of experiencing discrimination for psychological well-being have been key topics investigated. She gratefully acknowledges ongoing research support from the Canadian Institute for Advanced Research: Social Interactions, Identity and Well-Being Program.

Robert A. Baron is Regents Professor and Spears Professor of Entrepreneurship at Oklahoma State University. He received his PhD in Social Psychology from the University of Iowa (1968). He has held faculty appointments at Rensselaer Polytechnic Institute, Purdue University, the Universities of Minnesota, Texas, South Carolina, Washington, Princeton University, and Oxford University. From 1979-1981 he was the Program Director for Social and Developmental Psychology at NSF. In 2001 he was appointed as a Visiting Senior Research Fellow by the French Ministry of Research (Universite de Toulouse).

Professor Baron is a Fellow of APA and a Charter Fellow of APS. He has published more than 140 articles and 45 chapters and is the author or co-author of 49 books in Psychology and Management. He serves on the boards of several major journals and has received numerous awards for his research (e.g., “Thought Leader” award, Entrepreneurship Division, Academy of Management, 2009 the Grief award, for the most highly cited paper in the field of Entrepreneurship). He holds three U.S. patents and was founder and CEO of IEP, Inc. (1993-2000).

His current research interests focus on applying the findings and principles of social psychology to the field of entrepreneurship, where he has studied such topics as the role of perception in opportunity recognition, how entrepreneurs’ social skills influence their success, and the role of positive affect in entrepreneurship.

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