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Bring concepts to life
Difficult concepts are broken down into manageable chunks and illustrated with interactive, case studies, real-world scenarios, surveys, in-class exercises chapter experiments and activities, visual activities and much more.
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Interactive exercises
Drag-and-drop, “think like a marketer” fill-in-the-blanks, Journal entries for reflection and matching exercises woven throughout the text help your students check their understanding as they go.
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Assessment tools
Discussion prompts, MCQs, short- answers, assessment tools (including test banks and answer keys), guided questions, teaching guides, chapter at glance, and much more.
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Progress tracking and analytics
Access both individual and class performance with dashboard and analytics, grade sync, supplementary online materials, and an array of additional assets.
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Simulations
Mini-sims included for topics that each chapter covers like, marketing mix, buyer decision process, segmentation, each of the 4Ps of marketing, customer value.
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Anytime anywhere
Revel provides flexibility to tailor course reading to educators' timetables and set assigned chapters to cohorts easily which they can access anytime and anywhere by students.
Explore some of our best-selling titles available through Revel for Marketing
Revel in Action
Revel transforms "Digital Marketing" into an interactive learning experience, guiding students through various aspects of internet and multichannel marketing. Renowned author Dave Chaffey's expertise is highlighted, and the platform utilizes engaging media-rich content like video case studies to enhance classroom learning.
What's exciting about this Revel:
- Video case studies
- Case study video interviews from eBay, Facebook and more
- Chapter-embedded MCQs
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Explore our other Revels
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