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Business Communication: Polishing Your Professional Presence, 4th edition

Published by Pearson (September 18, 2020) © 2019

  • Barbara Shwom Northwestern University
  • Lisa Gueldenzoph Snyder North Carolina A&T State University
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For business communication courses.

Effective communication in business practices

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that assists learners in professionally analyzing and reacting to any sort of business situation, the text stresses the importance of etiquette in successful entrepreneurial practices.

The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world.

Visual Walk-Through

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

  1. Developing Your Professional Presence
  2. Working with Others: Interpersonal, Intercultural, and Team Communication
  3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2: DELIVERING EFFECTIVE MESSAGES

  1. Communicating Routine Messages and Building Goodwill
  2. Communicating Persuasive Messages
  3. Communicating Bad News
  4. Using Social Media in Business

PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

  1. Finding and Evaluating Business Information
  2. Preparing Persuasive Business Proposals
  3. Preparing Business Reports
  4. Preparing and Delivering Business Presentations

PART 4: PERSUADING AN EMPLOYER TO HIRE YOU

  1. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

APPENDICES

  1. Formats for Business Documents
  2. Documentation and Reference Styles
  3. Grammar, Punctuation, Mechanics, and Conventions
  4. Answer Key to Grammar Exercises
  5. Proofreader’s Marks

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