MyLab Marketing

Where world-class content meets dynamic learning

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Take learning further

MyLab® Marketing merges dynamic study tools with the content you rely on. Easily customize your course to add a personal touch. MyLab Marketing explores how to meet customer needs and deliver value in a changing marketing landscape. Channel your teaching style. Develop confident learners. It’s the power of MyLab.

Key features

Mini Sims

Put students in professional roles with real-world business challenges. They apply course concepts and develop decision-making skills.

Video Library

Help students understand how to connect course concepts to real-world applications. Choose from a curated selection of videos with built-in assessment questions.

Marketing Metrics Assignments

Enable students to practice their marketing metrics and analytics skills, improving their understanding of the quantitative aspects of marketing.

Media Share

Upload lecture videos, create video quizzes, or assign YouTube clips for students to view and check their understanding. Students also upload their own videos for assignment completion or discussion.

Featured titles

Offer these titles and more through MyLab Marketing.

Marketing: An Introduction, 8th edition

Armstrong, Kotler, Trifts, Wilson

Students will learn how customer value and customer engagement drive every good marketing strategy.      

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Marketing, 2nd edition

Shekter, Jaffey

Marketing was uniquely designed in partnership with learners to create the most pedagogically sound online reading and studying experience.

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Consumer Behaviour: Buying, Having, and Being, 9th edition

Solomon, Main, White, Dahl, Simpson

Consumer Behaviour: Buying, Having, and Being emphasizes the importance of understanding consumers in formulating marketing strategy.

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Selling Today: Partnering to Create Value, 8th edition

Manning, Ahearne, Reece, MacKenzie

The primary goal of each revision of Selling Today is to develop the finest research-backed and most practical and applied text available in the marketplace.

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10 Principles for Teaching Technology

An exploration of the principles for teaching technology-intensive marketing strategies.

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Teaching Consumer Behavior in the New Normal

Learn how social forces influence how consumers define their identity via brands and consumption.

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Webinars, blogs and more

Access live webinars, on-demand recordings and accounts of MyLab and its impact. 

Search higher ed webinars and blogs.

Let’s connect

You can count on your Pearson representative to help you find best-in-class solutions to ensure you’re achieving all your classroom goals. Connect with us to request a product demo, receive sample materials for your courses, and more.

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