Marketing: An Introduction, Canadian Edition, 8th edition

Published by Pearson Canada (March 5, 2024) © 2025

  • Gary T. Armstrong Northwestern University
  • Philip Kotler Northwestern University
  • Valerie Trifts Dalhousie University
  • Danielle Wilson BCIT
Products list

Access details

  • Instant access once purchased
  • Anytime, anywhere learning with the Pearson+ app

Features

  • Search, highlight and take notes
  • Watch embedded videos with select titles
  • Easily create flashcards
Products list

Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboardâ„¢, Canvasâ„¢, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices
Products list

Access details

  • Pearson+ eTextbook with study tools
  • Instant access once purchased
  • Register with a Course ID, a link from your instructor or an LMS link (Blackboardâ„¢, Canvasâ„¢, Moodle or D2L®)

Features

  • Interactive digital learning experience
  • Help when and where you need it
  • Instant feedback on assignments
  • Apps and study tools

Need help? Get in touch