4. How Often Should I Send? What Time of Day is Best?
Opens, clicks and unsubscribes
4. How Often Should I Send? What Time of Day is Best?
Opens, clicks and unsubscribes: Study with Video Lessons, Practice Problems & Examples
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One of the advantages of email is that the metrics are easily available – open rates, click through rates, unsubscribe rates, etc. After this lesson, you'll be able to leverage only the most reliable data and ignore the data that isn't actually very useful in your marketing efforts.