Now let's discuss what causes different products to have different elasticities of demand. You can imagine that the price elasticity of demand for, say, a pack of gum is going to be different than for a house or a pizza or anything for that matter, right? So what causes the price elasticity to be what it is? We're going to discuss these determinants, which are things that determine the price elasticity. The first one, and probably the most important one, is close substitutes. The availability of close substitutes, right? So when a product has a lot of close substitutes, it's going to have a more elastic demand, okay, and that kind of makes sense, right? Because if a price change happens and there are a lot of substitutes, say in the fruit market, right, if the price of apples goes up, you wouldn't buy more apples, but you'd buy oranges instead, or something like that, right? The idea that you're more affected by the price. The quantity demanded is going to shift a lot in markets where there are a lot of close substitutes. Somewhere where there are not close substitutes, something maybe like utilities, right? Your utility bill, if they change the rate of your electricity, there's not much you can do about it, right? You’re kind of stuck with that company. There aren't really too many choices for your power bill, so when there aren't so many options, it's going to be less elastic. The price goes up and the quantity demanded isn’t going to change as much as that price change, right? As compared to close substitutes, something like, let's say, apples and oranges, right? Where a price goes up of apples and you’re going to buy oranges instead, right? That's what's going to happen and the quantity demand of apples is going to drop a lot compared to that price change. So it's going to be more elastic in that sense. The next one is necessities versus luxuries. So luxury items tend to have a more elastic demand. Alright, and these should all be a little bit intuitive as well, right? You could imagine that something that you need, you're going to be pretty inelastic, you’re going to kind of buy it whether the price goes up. Something like food, right? If the price of food goes up, you’re probably still going to buy food because you need it, right? The quantity demanded isn't going to shift as much as the price there as compared to a luxury item. Maybe something specific like caviar, right? This luxury food or something like that, when the price goes up of caviar, you’re probably going to buy less of it because you were only buying it because it was a luxury item anyway, right? So when the price goes up for these luxury items, you didn’t need it, you'll be like, well, you know, maybe I shouldn't spend my money there, I'll spend it on something else. So luxury items tend to have more elastic demand in that same sense. Alright, let's go on to the next one. Definition of the market. So when we define the market narrowly, you're going to have more elastic demand. So what does that mean to have a narrow market definition versus a wide market definition? A narrow market definition could be something like apples, the market for apples compared to a wide market definition which could be the market for fruit in general, right? So you could imagine that apples are going to have a more elastic demand than fruit. Just like in our previous example, if the price of apples went up, you might buy an orange instead, right? So the demand for apples might have changed quite a bit, but for fruit in general, you're still buying fruit, right? You just substituted an apple for an orange, so in the fruit market, we defined it wider, right? There wasn’t a change there as compared in the apple market where when the price went up for apples you went to something else. So it's just an interesting thing to note that how we define the market is going to define the elasticity as well. Cool. Another one here, the time. So what is the short run and the long run? We think of the long run as, you know, the amount of time that it takes to adapt to these price changes. It's not really, the long run is 5 years, it's not something so clear cut, it's just like how long will it take to adapt to these changes. So in the short run, we don't have enough time to adapt. So I think a good example for the short run and the long run, I'm going to say gasoline, right? In the short run, let's say the price of gas starts going up a lot, right? You still have your car, you’re kind of dependent on gas, you're not really going to be able to change your demand. Your demand is going to be pretty inelastic for gas in the short run, but if those prices stay high, you’re going to start thinking of alternatives, right? You might sell your car and buy a hybrid, right, or maybe buy a bicycle, right? You're going to change your demand in the long run so that you don’t need the gas as much. So, in the long run, your demand for gas is going to be more elastic because you can change what you need, right? You can change how you demand stuff, but in the short run, you're kind of stuck, you're dependent, you got to get to work, get to school, you have your car, but over time, right, you could find out the bus schedules or whatever, buy a hybrid, etc. So, in the long run, you’re going to have more elastic demand. You’re going to be able to change out how you demand stuff. And last but not least, we've got the share of a consumer's budget. Items using up a large share of a consumer's budget have more elastic demand. So you can imagine something that has a small share of your budget, something like, say, a pack of gum or something like that. You know if you chew gum all the time and gum’s 50¢ for a pack and now gum went up to 60¢, you’re going to be like, oh that sucks, but you’ll probably still buy the gum, right? 50¢, 60¢, it's not a big deal to you, compared to something like a house, right? When you’re in the market for a house and you’re looking for something that costs $100,000 and now prices have been rising and they’re $150,000, that’s going to make a much bigger difference to you, right? So the share of the budget is another one there. Cool. So that is the determinants of price elasticity of demand. Let's move on.
Table of contents
- 0. Basic Principles of Economics1h 5m
- Introduction to Economics3m
- People Are Rational2m
- People Respond to Incentives1m
- Scarcity and Choice2m
- Marginal Analysis9m
- Allocative Efficiency, Productive Efficiency, and Equality7m
- Positive and Normative Analysis7m
- Microeconomics vs. Macroeconomics2m
- Factors of Production5m
- Circular Flow Diagram5m
- Graphing Review10m
- Percentage and Decimal Review4m
- Fractions Review2m
- 1. Reading and Understanding Graphs59m
- 2. Introductory Economic Models1h 10m
- 3. The Market Forces of Supply and Demand2h 26m
- Competitive Markets10m
- The Demand Curve13m
- Shifts in the Demand Curve24m
- Movement Along a Demand Curve5m
- The Supply Curve9m
- Shifts in the Supply Curve22m
- Movement Along a Supply Curve3m
- Market Equilibrium8m
- Using the Supply and Demand Curves to Find Equilibrium3m
- Effects of Surplus3m
- Effects of Shortage2m
- Supply and Demand: Quantitative Analysis40m
- 4. Elasticity2h 16m
- Percentage Change and Price Elasticity of Demand10m
- Elasticity and the Midpoint Method20m
- Price Elasticity of Demand on a Graph11m
- Determinants of Price Elasticity of Demand6m
- Total Revenue Test13m
- Total Revenue Along a Linear Demand Curve14m
- Income Elasticity of Demand23m
- Cross-Price Elasticity of Demand11m
- Price Elasticity of Supply12m
- Price Elasticity of Supply on a Graph3m
- Elasticity Summary9m
- 5. Consumer and Producer Surplus; Price Ceilings and Floors3h 45m
- Consumer Surplus and Willingness to Pay38m
- Producer Surplus and Willingness to Sell26m
- Economic Surplus and Efficiency18m
- Quantitative Analysis of Consumer and Producer Surplus at Equilibrium28m
- Price Ceilings, Price Floors, and Black Markets38m
- Quantitative Analysis of Price Ceilings and Price Floors: Finding Points20m
- Quantitative Analysis of Price Ceilings and Price Floors: Finding Areas54m
- 6. Introduction to Taxes and Subsidies1h 46m
- 7. Externalities1h 12m
- 8. The Types of Goods1h 13m
- 9. International Trade1h 16m
- 10. The Costs of Production2h 35m
- 11. Perfect Competition2h 23m
- Introduction to the Four Market Models2m
- Characteristics of Perfect Competition6m
- Revenue in Perfect Competition14m
- Perfect Competition Profit on the Graph20m
- Short Run Shutdown Decision33m
- Long Run Entry and Exit Decision18m
- Individual Supply Curve in the Short Run and Long Run6m
- Market Supply Curve in the Short Run and Long Run9m
- Long Run Equilibrium12m
- Perfect Competition and Efficiency15m
- Four Market Model Summary: Perfect Competition5m
- 12. Monopoly2h 13m
- Characteristics of Monopoly21m
- Monopoly Revenue12m
- Monopoly Profit on the Graph16m
- Monopoly Efficiency and Deadweight Loss20m
- Price Discrimination22m
- Antitrust Laws and Government Regulation of Monopolies11m
- Mergers and the Herfindahl-Hirschman Index (HHI)17m
- Four Firm Concentration Ratio6m
- Four Market Model Summary: Monopoly4m
- 13. Monopolistic Competition1h 9m
- 14. Oligopoly1h 26m
- 15. Markets for the Factors of Production1h 33m
- The Production Function and Marginal Revenue Product16m
- Demand for Labor in Perfect Competition7m
- Shifts in Labor Demand13m
- Supply of Labor in Perfect Competition7m
- Shifts in Labor Supply5m
- Differences in Wages6m
- Discrimination6m
- Other Factors of Production: Land and Capital5m
- Unions6m
- Monopsony11m
- Bilateral Monopoly5m
- 16. Income Inequality and Poverty35m
- 17. Asymmetric Information, Voting, and Public Choice39m
- 18. Consumer Choice and Behavioral Economics1h 16m
4. Elasticity
Determinants of Price Elasticity of Demand
4. Elasticity
Determinants of Price Elasticity of Demand - Online Tutor, Practice Problems & Exam Prep
![](/channels/images/AIStars.png)
Price elasticity of demand varies based on several determinants. Close substitutes lead to more elastic demand, while necessities are generally inelastic. A narrow market definition increases elasticity, and demand becomes more elastic in the long run as consumers adapt to price changes. Additionally, products that consume a larger share of a consumer's budget exhibit greater elasticity. Understanding these factors is crucial for analyzing consumer behavior and market dynamics, particularly in relation to economic concepts like demand curves and consumer surplus.
Different products will have a different price elasticity of demand. What causes these differences?
1
concept
Determinants of Price Elasticity of Demand
Video duration:
6mPlay a video: