All right. Now, let's see how inflation relates to our supply and demand graph. So inflation can be caused by both demand or supply: an increased demand or a decreased supply. On the demand side, we call it demand-pull inflation because the demand is pulling the prices upward. On the supply side, it's known as supply-push inflation where the supply is pushing prices upwards.
For demand-pull inflation, the concept is that there's too much spending, chasing too few goods. There's a lot of demand but not enough supply to match it, right? So in this case, the demand is pulling the price levels higher. If we hold production constant, assuming we can't increase the supply right now, and the supply remains constant while the demand grows, we will see the prices increase.
Let's go to our graph and review our standard market graph, where we've got our downward demand and our upward supply curves, labeled D1 and S1. We're going to say that demand increases here. There's so much demand in the market that the demand curve shifts to the right. When demand increases, we would have a new demand curve to the right.
What we would expect is for us to move to this new equilibrium, where our original equilibrium was right here. We would expect a new equilibrium right there. At our old equilibrium, we had Q₁; price P₁ here and the new equilibrium would have a higher quantity and a higher price. We would see an increase in prices because of this increased demand—that's normal. We would expect that.
But when inflation happens, well, guess what? We're going to hold the supply constant. The supply can't increase. We can't have an increase in quantity to match the increased demand. There's no more available output in our society or whatever. So, let's see how this affects things. Ideally, we would see a shift in the demand curve as described, but in reality, with the new demand, the equilibrium would shift. However, the quantity supplied can't extend past the original point. There's no way to meet the new demand, with the quantity supplied staying at the original point.
Thus, the demand on our new graph will be willing to pay a higher price for that level of supply. We would see this higher price level. I'll label this high price as pH for the high price willing to pay at that quantity of supply that's not able to increase. Notice what's happening: we had our equilibrium price down here, P* (star), and now, we've got inflated prices. Though this example was just to give you a visual illustration, in practice, you might only need to understand what demand-pull inflation is—the idea of increasing demand, but the supply can't meet it, so prices go up even though there is no increase in production.
The concept here dovetails into what we see in cost-push inflation, where costs are pushing the prices up. Let's discuss cost-push inflation next.