Table of contents
- 0. Functions7h 52m
- Introduction to Functions16m
- Piecewise Functions10m
- Properties of Functions9m
- Common Functions1h 8m
- Transformations5m
- Combining Functions27m
- Exponent rules32m
- Exponential Functions28m
- Logarithmic Functions24m
- Properties of Logarithms34m
- Exponential & Logarithmic Equations35m
- Introduction to Trigonometric Functions38m
- Graphs of Trigonometric Functions44m
- Trigonometric Identities47m
- Inverse Trigonometric Functions48m
- 1. Limits and Continuity2h 2m
- 2. Intro to Derivatives1h 33m
- 3. Techniques of Differentiation3h 18m
- 4. Applications of Derivatives2h 38m
- 5. Graphical Applications of Derivatives6h 2m
- 6. Derivatives of Inverse, Exponential, & Logarithmic Functions2h 37m
- 7. Antiderivatives & Indefinite Integrals1h 26m
- 8. Definite Integrals4h 44m
- 9. Graphical Applications of Integrals2h 27m
- 10. Physics Applications of Integrals 2h 22m
4. Applications of Derivatives
Related Rates
Problem 33d
Textbook Question
Based on sales data over the past year, the owner of a DVD store devises the demand function D(p) = 40 - 2p, where D(p) is the number of DVDs that can be sold in one day at a price of p dollars.
For what prices is the demand elastic? Inelastic?

1
First, understand the concept of elasticity of demand. Demand is considered elastic if a small change in price leads to a large change in quantity demanded. Conversely, demand is inelastic if a change in price leads to a small change in quantity demanded.
To determine elasticity, we use the formula for elasticity of demand: E(p) = -p * (D'(p) / D(p)), where D'(p) is the derivative of the demand function D(p) with respect to price p.
Calculate the derivative of the demand function D(p) = 40 - 2p. The derivative, D'(p), is the rate at which demand changes with respect to price. For D(p) = 40 - 2p, D'(p) = -2.
Substitute D'(p) and D(p) into the elasticity formula: E(p) = -p * (-2 / (40 - 2p)). Simplify the expression to find E(p) in terms of p.
Determine the values of p for which E(p) > 1 (elastic demand) and E(p) < 1 (inelastic demand). Solve the inequality to find the range of prices where demand is elastic and inelastic.

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Key Concepts
Here are the essential concepts you must grasp in order to answer the question correctly.
Demand Elasticity
Demand elasticity measures how the quantity demanded of a good responds to changes in its price. If the percentage change in quantity demanded is greater than the percentage change in price, demand is considered elastic. Conversely, if the percentage change in quantity demanded is less than the percentage change in price, demand is inelastic. Understanding this concept is crucial for analyzing how price changes affect sales.
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Calculating Elasticity
The price elasticity of demand can be calculated using the formula E = (dD/dp) * (p/D), where dD/dp is the derivative of the demand function with respect to price, p is the price, and D is the quantity demanded. This calculation helps determine whether demand is elastic or inelastic at specific price points. A value of E greater than 1 indicates elastic demand, while a value less than 1 indicates inelastic demand.
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Critical Points in Demand Function
In the context of the demand function D(p) = 40 - 2p, critical points occur where the demand changes from elastic to inelastic. This transition typically happens at the price where the elasticity equals 1. By finding this price, one can identify the range of prices for which demand is elastic (E > 1) and inelastic (E < 1), providing valuable insights for pricing strategies.
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