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AI in Marketing
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Table of contents
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Introduction
5m
Worksheet
Introduction
5m
1: Introduction to Artificial Intelligence
52m
Worksheet
Learning objectives
0m
1.1 What is Artificial Intelligence?
11m
1.2 What is Big Data?
15m
1.3 What is data science?
14m
1 Exercise: Project Progress
10m
2: How AI Works
48m
Worksheet
Learning objectives
0m
2.1 How is AI different from traditional software?
7m
2.2 What is Machine Learning?
16m
2.3 What are some examples of marketing AI in action?
16m
2 Exercise: Project Progress
6m
3: Opportunities for AI
45m
Worksheet
Learning objectives
0m
3.1 How do I know when my problem can be solved with AI?
12m
3.2 How can I introduce AI into my organization?
8m
3.3 How do I develop an AI strategy?
15m
3 Exercise: Project Progress
7m
4: The AI Development Process
45m
Worksheet
Learning objectives
0m
4.1 How does feature analysis work?
9m
4.2 What's agile development?
16m
4.3 How do you design a real AI system?
12m
4 Exercise: Project Progress
5m
5: Working with Data
47m
Worksheet
Learning objectives
0m
5.1 How does the data process work?
17m
5.2 How does Machine Learning use data?
11m
5.3 How do we measure our progress?
12m
5 Exercise: Project Progress
4m
6: People and AI
38m
Worksheet
Learning objectives
0m
6.1 How do we correct errors?
7m
6.2 Which situations raise ethical concerns?
14m
6.3 Can we put humans in the loop?
11m
6 Exercise: Project Progress
5m
7: What's Next?
25m
Worksheet
Learning objectives
0m
7.1 What's coming next in AI?
9m
7.2 What's next for you and AI?
15m
Summary
1m
Worksheet
AI in Marketing: Summary
1m
4: The AI Development Process
4 Exercise: Project Progress
4: The AI Development Process
4 Exercise: Project Progress - Video Tutorials & Practice Problems
Video duration:
5m
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Previous Topic: 4.3 How do you design a real AI system?
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