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Strategic Management and Business Policy: Globalization, Innovation, and Sustainability, 15th edition

Published by Pearson (January 4, 2017) © 2018

  • Thomas L. Wheelen
  • J David Hunger
  • Alan N. Hoffman Bentley University
  • Charles E. Bamford Duke University

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For courses in Strategic Management and Business Policy.

Utilize a strategic management model to learn and apply key concepts through cases

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Also available with MyLab Management

MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. 

About the book

Focus on globalization, innovation, and sustainability

  • NEW! A completely new chapter on Global Strategy has been added. While globalization is discussed in every chapter of the book, including a Global Issues section in each chapter, this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.
  • NEW! and UPDATED! Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.
  • UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others.
  • NEW! Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.
  • Functional strategies are examined in light of outsourcing.
  • UPDATED! Extensive additions have been made to the text from both strategy research and practical experience.

Help students apply concepts to real-¿life scenarios

  • NEW! 13 comprehensive cases have been added to support 14 popular full-length cases and 6 mini-cases.
    • UPDATED! A Case Instructor’s Manual includes detailed suggestions for its use, teaching objectives, and examples of student analyses for each of the full-length comprehensive cases.

  • Strategic Management Model begins the first twelve chapters and provides a structure for both content and case analysis.
    • Strategic Audit. A professional framework for case analysis, in terms of external and internal factors, takes the student through the generation of strategic alternatives and implementation programs.
    • Experiential Exercises focus on the material covered in each chapter, helping the reader apply strategic concepts to an actual situation.

  • Suggestions for in-¿depth case analysis provide a complete listing of financial ratios, recommendations for oral and written analysis, and ideas for further research.

Also available with MyLab Management

MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

  • NEW! MediaShare for Business. Consisting of a curated collection of business videos tagged to learning outcomes and customizable, auto-scored assignments, MediaShare for Business now helps students understand why they are learning key concepts and how they will apply those in their careers. Instructors can also assign favorite YouTube clips or original content and employ MediaShare’s powerful repository of tools to maximize student accountability and interactive learning, and provide contextualized feedback for students and teams who upload presentations, media, or business plans.           
  • The Enhanced eText keeps students engaged in learning on their own time, while helping them achieve greater conceptual understanding of course material. The worked examples, animations, and interactive tutorials bring learning to life, and algorithmic practice allows students to apply the very concepts they are reading about. Combining resources that illuminate content with accessible self-assessment, MyLab Management with Enhanced eText provides students with a complete digital learning experience--all in one place.
    • And with the Pearson eText 2.0 mobile app (available for select titles) students can now access the Enhanced eText and all of its functionality from their computer, tablet, or mobile phone. Because students’ progress is synced across all of their devices, they can stop what they’re doing on one device and pick up again later on another one--without breaking their stride.  

  • UPDATED! Decision-Making Mini-Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written, decision-making mini-simulations are now available with an updated design and workflow.
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  • The Chapter Warm-up helps you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text, and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allow you to see what students know and don’t know.  
  • Reporting Dashboard. View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Management Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner. 
  • Video Exercises explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.
  • Quizzes and Tests. Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.
  • Learning Catalytics™ helps you generate class discussion, customize your lecture, and promote peer-to-peer learning with real-time analytics. As a student response tool, Learning Catalytics uses students’ smartphones, tablets, or laptops to engage them in more interactive tasks and thinking.
    • NEW! Upload a full PowerPoint® deck for easy creation of slide questions
    • NEW! Team names are no longer case sensitive
    • Help your students develop critical thinking skills
    • Monitor responses to find out where your students are struggling
    • Rely on real-time data to adjust your teaching strategy
    • Automatically group students for discussion, teamwork, and peer-to-peer learning

About the book

Focus on globalization, innovation, and sustainability

  • A completely new chapter on Global Strategy has been added. While globalization is discussed in every chapter of the book, including a Global Issues section in each chapter, this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.
  • Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.
  • Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others.
  • Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.
  • Functional strategies are examined in light of outsourcing.
  • Extensive additions have been made to the text from both strategy research and practical experience.

Help students apply concepts to real-¿life scenarios

  • 13 comprehensive cases have been added to support 14 popular full-length cases and 6 mini-cases.
    • A Case Instructor’s Manual includes detailed suggestions for its use, teaching objectives, and examples of student analyses for each of the full-length comprehensive cases.

Also available with MyLab Management

MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

  • MediaShare for Business. Consisting of a curated collection of business videos tagged to learning outcomes and customizable, auto-scored assignments, MediaShare for Business now helps students understand why they are learning key concepts and how they will apply those in their careers. Instructors can also assign favorite YouTube clips or original content and employ MediaShare’s powerful repository of tools to maximize student accountability and interactive learning, and provide contextualized feedback for students and teams who upload presentations, media, or business plans. 
  • Decision-Making Mini-Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written, decision-making mini-simulations are now available with an updated design and workflow.

Brief Table of Contents

Part I. Introduction to Strategic Management and Business Policy

  1. Basic Concepts of Strategic Management
  2. Corporate Governance
  3. Social Responsibility and Ethics in Strategic Management

Part II. Scanning the Environment

  1. Environmental Scanning and Industry Analysis
  2. Organizational Analysis and Competitive Advantage

Part III. Strategy Formulation

  1. Strategy Formulation: Business Strategy
  2. Strategy Formulation: Corporate Strategy
  3. Strategy Formulation: Functional Strategy and Strategic Choice

Part IV. Strategy Implementation and Control

  1. Strategy Implementation: Global Strategy
  2. Strategy Implementation: Organizing and Structure
  3. Strategy Implementation: Staffing and Directing
  4. Evaluation and Control

Part V. Introduction to Case Analysis

  1. Suggestions for Case Analysis

Part VI. Cases in Strategic Management

Alan N. Hoffman, MBA, DBA (Indiana University), is Professor of Strategic Management at Bentley University in Waltham, Massachusetts. He is the former Director of the MBA Program at Bentley University. He served as the course coordinator and Visiting Professor of Strategic Management for the Global Strategy course in the OneMBA Program at the Rotterdam School of Management at Erasmus University, Rotterdam, The Netherlands. Hoffman is also the owner of Dr. Alan N. Hoffman Investment Management, founded in 1995. His major areas of interest include strategic management, global competition, investment strategy, design thinking, and technology. Professor Hoffman is coauthor of The Strategic Management Casebook and Skill Builder textbook (with Hugh O’Neill). His academic publications have appeared in the Academy of Management Journal, Human Relations, the Journal of Business Ethics, the Journal of Business Research, and Business Horizons. He has authored more than 40 strategic management cases, including The Boston YWCA, Ryka Inc., Liz Claiborne, Ben & Jerry’s, Cisco Systems, Sun Microsystems, Palm Inc., Handspring, eBay, AOL/Time Warner, McAfee, Apple Computer, TiVo Inc., Wynn Resorts, TomTom, Blue Nile, GE, Amazon, Netflix, Delta Airlines, A123, Tesla Motors, Chipotle, Staples, Target, Sonic Restaurants, Harley Davidson, and Whole Foods Market. He is the recipient of the 2004 Bentley University Teaching Innovation Award for his course: The Organizational Life Cycle–The Boston Beer Company Brewers of Samuel Adams Lager Beer. He teaches strategic management in many executive programs and also teaches business to artists at The Massachusetts College of Art and Design.

Charles E. Bamford, PhD (University of Tennessee), MBA (Virginia Tech), and BS (University of Virginia). He is an adjunct professor at the University of Notre Dame, where he has been awarded the EMBA Professor of the Year Award four times. Bamford worked in industry for 12 years prior to pursuing his PhD. His last position was as the Manager of Business Analysis (Mergers & Acquisitions, Dispositions, and Business Consulting) for Dominion Bankshares Corporation (now Wells Fargo). Three years ago Chuck founded Bamford Associates, LLC and relocated to Durham, NC. He has worked with thousands of managers in the development of implementable strategic plans and an entrepreneurial orientation to growth.

His research has been published in the Strategic Management Journal, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Business Research, Journal of Business Strategies, Journal of Technology Transfer, and Journal of Small Business Management, among others. Bamford has co-authored four other textbooks and is the author of the fiction novel Some Things Are Never Forgiven (Penguin Press).

He has taught courses in strategy and entrepreneurship at the undergraduate, graduate, and executive levels. His teaching experience includes courses taught at universities in Scotland, Hungary, and the Czech Republic. He was a Professor and the Dennis Thompson Chair of Entrepreneurship at Queens University of Charlotte. He also held positions as an Associate Professor at Texas Christian University and at the University of Richmond. He has taught Executive MBA courses at The University of Notre Dame, Texas Christian University, Tulane University, and at Queens University of Charlotte.

Bamford has won 19 individual teaching excellence awards during his career, including 10 Executive MBA Professor of the Year Awards. He is also a Noble Foundation Fellow in Teaching Excellence.

Thomas L. Wheelen, May 30, 1935 — December 24, 2011. DBA, MBA, BS CumLaude (George Washington University, Babson College, and Boston College, respectively), College, MBA (1961); Boston College, BS cum laude (1957).

J. David Hunger, May 17, 1941 — April 10, 2014. PhD (Ohio State University).

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