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Managerial Economics and Strategy, 3rd edition

Published by Pearson (February 15, 2019) © 2020

  • Jeffrey M. Perloff University of California-Berkeley
  • James A. Brander University of British Columbia

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For managerial economics courses.

A problem-based approach that uses real-world issues and examples from actual markets

Managerial Economics and Strategy uses modern theories, business examples and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers.

The 3rd Edition features new discussions, mini cases and exercises. With this text, students will be well-prepared to apply what they've learned to their decision-making in the real world.

Hallmark features of this title

Examination of real markets and business decisions

  • Emphasis on current managerial issues makes this text user friendly and relevant to students' lives.

Worked solutions apply economic concepts

  • Chapter-opening Managerial Problems pose real-world managerial questions, while chapter-closing Managerial Solutions answer these questions using principles discussed in the chapter.
  • Q&A sections pose qualitative or quantitative problems, such as how to allocate production across plants internationally. They then use a step-by-step approach to solve them.

Analysis of theory using calculus

  • Using Calculus boxes reinforce the graphical, verbal and algebraic treatment of theory, so instructors can effectively use this text in courses that use calculus and those that do not.

New and updated features of this title

Examination of real markets and business decisions

  • NEW: Coverage of disruptive innovations shows how developments, such as the personal computer or internet, have dramatically changed the way industries are structured.
  • UPDATED: Cartoons provide entertainment and convey important points in a memorable way.
  • NEW: 1 or 2 Common Confusion boxes per chapter explain why a commonly held view is incorrect.

Worked solutions apply economics concepts

  • NEW: Mini Cases apply economic theory to interesting and important managerial problems, such as how price increases on iTunes affect music downloads.
  • NEW and REVISED: Managerial Implications sections illustrate how managers can use economic theory to make better decisions like maximizing profit.

Solved problems using data and spreadsheets

  • UPDATED: 3 Spreadsheet Exercises in every chapter demonstrate how managers can use spreadsheets to apply the economic methods described.

Features of MyLab Economics for the 3rd Edition

  • Using proven, field-tested technology, auto-graded Excel Projects let you seamlessly integrate Microsoft® Excel® content into your course without having to manually grade spreadsheets.
  • NEW: Pearson eText is an easy-to-use digital textbook, available with MyLab, which lets students read, highlight and take notes all in one place, even when offline.

1. Introduction
2. Supply and Demand
3. Empirical Methods for Demand Analysis
4. Consumer Choice
5. Production
6. Costs
7. Firm Organization and Market Structure
8. Competitive Firms and Markets
9. Monopoly
10. Pricing with Market Power
11. Oligopoly and Monopolistic Competition
12. Game Theory and Business Strategy
13. Strategies over Time
14. Managerial Decision Making Under Uncertainty
15. Asymmetric Information
16. Government and Business
17. Global Business

Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications

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