Technology Strategies for the Hospitality Industry, 3rd edition

Published by Pearson (September 12, 2018) © 2019
Peter D. Nyheim

Title overview

For courses in hospitality technology.

A practical guide to enhancing hospitality with technology

Technology Strategies for the Hospitality Industry examines how technology fits into business strategies within various segments of the industry, from hotels and restaurants to meetings and events. Practical in its approach, the text has a running theme of strategy throughout. Each chapter flows in the same order: interview, content, case study and questions.

The 3rd Edition was written in cooperation with a team of contributing authors from the industry. It includes a new chapter on virtual and augmented reality in hospitality, as well as updated material on current and emerging technologies.

Hallmark features of this title

The impact of technology on hospitality business strategy

  • Specific technologies used in hospitality are explored, from networks and data exchange, to eCommerce for both business and consumers.
  • The competitive advantages of hospitality information systems are covered, including their role as a revenue source, management tool, and a way to build partnerships and improve guest satisfaction.
  • Students explore eCommerce from a marketing and advertising standpoint. They are prompted to search the web for examples.
  • Interfaces used in today's hotels and restaurants are displayed in chapters addressing hospitality information system applications. Sample interfaces include Property Management System, Global Distribution System and the Restaurant Management System.

New and updated features of this title

Latest technological developments in hospitality

  • NEW: A new chapter on virtual and augmented reality sheds light on how this important technology is helping to advance aspects of the hospitality industry.
  • NEW: New technologies that have emerged since the last edition are analyzed within new content of most chapters.

Real-world applications and learning aids

  • NEW: Interviews with industry professionals in each chapter, from suppliers to users of hospitality technology, provide first-hand insight into the current state of varied segments of the industry.
  • NEW: Case studies in each chapter lend real-world context to some of the latest developments affecting the hospitality industry.
  • NEW: Self-test questions in each chapter help students gauge their knowledge of timely events.
  • UPDATED: Chapter objectives have been updated and enhanced. They act as an effective roadmap for each chapter, while helping students track their learning.

Table of contents

  1. Introduction and Competitive Advantage
  2. Computer Basics and Networking
  3. E-Commerce and Digital Marketing in Practice
  4. Restaurant Management Systems
  5. Hotel and Resort Technology
  6. Technology in Meeting and Events
  7. Global Distribution Systems and Channels
  8. Databases
  9. Information to Knowledge
  10. Augmented Reality and Virtual Reality in Hospitality
  11. Strategic Hospitality Technology Investment

Author bios

About our author

Peter Nyheim, PhD, is a Principal at BizEnglish, a technology agency focusing on English-speaking clientele. Prior to BizEnglish, Dr. Nyheim taught at Penn State University and Drexel University. Dr. Nyheim earned a BA in Government from Lehigh University, an MBA from Drexel University in Information Systems, and a PhD in Workforce Education from Penn State University.

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