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E-Commerce 2021: Business, Technology, and Society, 16th edition

Published by Pearson (January 5, 2021) © 2022

  • Kenneth C. Laudon New York University
  • Carol Guercio Traver Azimuth Interactive , New York University

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For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today

E-commerce 2021: Business, Technology, and Society is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Amazon®, Uber® and WhatsApp® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The entire 16th Edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Hallmark features of this title

  • Relates 3 forces driving e-commerce (business development and strategy; technological innovations; social controversies and impacts) to chapter concepts.
  • E-commerce infrastructure coverage includes voice-controlled digital assistants, 5G, Wi-Fi standards, drones, and IoT wearable computing devices.

Hands-on features

  • Chapter projects and questions test comprehension and offer practice applying high-level evaluation skills to management issues.
  • Cases connect coverage to actual e-commerce businesses throughout.
  • Each chapter's Careers in E-commerce section to actual e-commerce businesses throughout.
  • E-commerce2021.com resources include author-designed projects, exercises, tutorials, business plans, and revenue models.

New and updated features of this title

  • NEW: Coverage reflects the impact of the Covid-19 pandemic on e-commerce, with special attention paid to the expansion of on-demand services, the small business shift to e-commerce, Internet infrastructure challenges, and the quest to compete with Amazon.
  • UPDATED: Data, figures, and tables offer the latest marketing and business intelligence through October 2020.

Hundreds of examples

  • EXPANDED: Discussion of security threats includes the cyberattack on Iran's nuclear facilities, malvertising, ransomware attacks, Covid-related phishing scams, and Zoombombing. New technologies and protocols for security are also addressed.
  • EXPANDED: Current privacy issues content includes contract tracing apps and the tension between privacy and public health, the invalidation of the Privacy Shield, privacy-related challenges for Facebook®, and evolving privacy issues with location-based proximity marketing.
  • EXPANDED: Social network coverage includes a discussion of TikTok®, MeWe®, COVID's impact on usage, continuing controversy over Facebook® algorithms, and the decline of online auctions.

Resources

  • NEW: The pearsonhighered.com/irc Instructor Resource Center offers a downloadable instructor manual, test bank, presentations, image library, and 32 video case studies for use as writing or discussion prompts.

PART 1: INTRODUCTION TO E-COMMERCE

  1. The Revolution Is Just Beginning
  2. E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

  1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  3. E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES

  1. E-commerce Marketing and Advertising Concepts
  2. Social, Mobile, and Local Marketing
  3. Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION

  1. Online Retail and Services
  2. Online Content and Media
  3. Social Networks, Auctions, and Portals
  4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

About our authors

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.

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