Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, 1st edition

Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Connected Contentexplains how to design, plan, and structure content that can be used now and can be ready for the future.

The authors use a practical, conversational style with case study examples and illustrations to

• Demonstrate how to model subject domains and show the importance of this in planning web content
• Present a new approach to researching and modeling content and use examples to show how this informs UI and CMS design
• Provide an end-to-end process for content planning and CMS implementation
• Explain the decision-making process for CMS field selection extracted from elements of the content model
• Discuss the roles of designers, developers, and content strategists, and how this cross-functional team can best work together
• Provide a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation