Wake up! Student Engagement Strategies to Compete in an Attention Economy
Join Professor Michael Solomon of Saint Joseph's University for techniques to capture students’ attention, including classroom gamification and online resources that heighten students’ engagement.
Dr. Michael Solomon, Saint Joseph's University
Facebook. TikTok. The Kardashians.
With all of today’s entertainment, it can be difficult to get students to tune into a lecture. Professor Michael Solomon will share techniques to help instructors compete with the Kardashians, including gamification of the classroom and online teaching resources that heighten students’ engagement during that precious 75 minutes. Find out how smartphones can be your friend rather than your enemy.
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Dr. Michael Solomon, Saint Joseph's University
Michael Solomon has helped countless business students learn about marketing from his books, including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world. He advises global clients on marketing strategies to make them more consumer-centric and he’s currently directing Nielsen’s revamp of its global brand health model.
Solomon also writes about issues related to consumer behavior, marketing, and retailing and his articles have been cited over 30,000 times. He’s frequently quoted in publications such as The New York Times, The Washington Post, and Time. His newest book, The New Chameleons: Connecting with Consumers Who Defy Categorization, will be published globally in February 2021. As a professor of marketing in the Haub School of Business at Saint Joseph’s, a sought-after keynote speaker, and an industry consultant, Solomon combines cutting-edge academic theory with actionable real-world strategies.
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