WAKE UP! Engagement Strategies to Compete in an Attention Economy
Join Michael R. Solomon from Saint Joseph's University for an educational (and fun) look at techniques for competing with today’s trending topics and boosting engagement.
Professor Michael R. Solomon, Saint Joseph's University
In this session we’ll share a few techniques to help us compete with today’s trending topics (think Facebook, Snapchat, or even the Kardashians), including gamification of the classroom and online teaching resources that heighten students’ engagement during that precious 75 minutes. Hint: That annoying cell phone can be your friend rather than your enemy.
About the speaker
Professor Michael R. Solomon
Michael Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including, Consumer Behavior: Buying, Having, and Being, one of the most widely used book on the subject in the world. Michael also has written Marketing: Real People, Real Choices (Principles of Marketing) with Pearson.
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