Innovation Management and New Product Development, 7th edition

Paul Trott University of Portsmouth

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Explore key concepts of managinginnovation and engage with latest developments in the field

Innovation Management and New Product Development,7th Edition, by Trott is an established textbook on innovation management,management of technology, new product development and entrepreneurship. It providesan evidence-based approach to managing innovation in a wide range of contexts,including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps students abreast of the recent developmentsin the field of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter.

Clear and informed coverage of the management processes ofnew product development, coupled with a practical orientation of takingstudents through real-life challenges and dilemmas, makes it an essential textbookfor MBA, MSc and advanced undergraduate courses.

Pearson, theworld's learning company.

Relevant, real-life understanding of concepts

UPDATED! New developments in the discipline: The book focuses on the most recent developments and insights in innovation field.
NEW! Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation.
UPDATED! Latest references and examples: There areextensive up-to-date references and topical articles help students explore concepts in the context of the wider business world.
NEW! Practical approach:‘Innovation in action' boxes illustrate how real companies are managing innovation today.

Put theory into practice

UPDATED! In-depth case studies:Every chapter contains case studies that show the subject in action within actual firms.
NEW! Illustrations and imagesthroughout the book enliven the text and help students understand more complex concepts.
REVISED! Questions to evaluate understanding: ‘Pause for thought' questions within the text help students reflect on what they have just read and check their understanding.
UPDATED! Instructor's resources: An instructor's manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.

User-friendly structure of the textbook

REVISED! Consistent framework:Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.
REVISED! End-of-chapter summaries provide a useful means of revising and checking understanding.
UPDATED! Further reading at the end of each chapter offer the opportunity to refer to more specialised sources of information.

Relevant, real-life understanding of concepts

· New developments in the discipline: The book focuses on the most recent developments and insights in innovation field.

· Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation.

· Latest references and examples: There are extensive up-to-date references and topical articles help students explore concepts in the context of the wider business world.

· Practical approach: ‘Innovation in action' boxes illustrate how real companies are managing innovation today.

Put theory into practice

· In-depth case studies: Every chapter contains case studiesthat show the subject in action within actual firms.

· Illustrations and images throughout the book enliven the text and help students understand more complex concepts.

· Questions to evaluate understanding: ‘Pause for thought' questions within the text help students reflect on what they have just read and check their understanding.

· Instructor'sresources: An instructor's manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.

User-friendly structure of the textbook

· Consistent framework: Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.

· End-of-chapter summaries provide a useful means of revising and checking understanding.

· Further reading at the end of each chapter offer the opportunityto refer to more specialised sources of information.

Features of Pearson eBook for the 7th Edition

Innovation Management and New Product Development is an ideal textbook on innovation management, keeping your students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world.

The new edition has been thoroughly updated, with a wealth of examples and activities that will encourage your students to relate to real-life issues.

Improve your students' learning experience with a range of digital tools.

From fully online delivery to blended learning, this is a digital textbook with integrated resources designed to keep your students engaged and support their learning.

With eBooks your students can:

Customise how they study and add their own notes, bookmarks, and highlights directly in their eBook.
Organise study time and read online or offline, anytime, anywhere.
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Preface

Acknowledgements

Plan of the book

Part 1 Innovation management

1. Innovation management: an introduction

2. National systems of innovation and entrepreneurship

3. Public sector innovation

4. Managing innovation within firms

5. Operations and process innovation

Part 2 Turning technology intobusiness

6. Managing intellectual property

7. Managing organisational knowledge

8. Strategic alliances and networks

9. Management of research and development

10. Open innovation and technology transfer

Part 3 New product development

1. Business models

2. Market adoption and technologydiffusion

3. New product development

4. Market research and its influence onnew product development

5. Managingthe new product development process

Index

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited andis published in many journals including Research Policy, R&D Management,Technovation, International Journal of Innovation Management and Marketing Management.

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